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Forrester research for:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Latest Research For This Role

Report: Benchmark Your Digital Supply Chain For Resilience In The Age Of The Customer

Forrester's Self-Assessment Supports The Case For Making Traditional Supply Chains Digital

June 4, 2020 | George Lawrie

Forrester has demonstrated the critical significance of continuously improving customer experience (CX) to enterprises. But apart from digital downloads, the quality of CX depends on your digital...

Report: The Banking Platform Market Remains Stagnant, Though Smaller Banks Are Turning To Fintechs

Results From Forrester's Global Banking Platform Deals Survey 2020

June 3, 2020 | Jost Hoppermann

Modern banking platforms allow banks to elevate their customer experience and deliver more business value more effectively. But COVID-19 has exposed application and technology deficiencies that many...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Buying AI Infrastructure: What You Need To Know

July 21, 2020

Webinar: Don't Kill Your Corporate Intranet, But Give It A Major Rethink

July 7, 2020

Webinar: Benchmark Your Supply Chain And Digitally Disrupt Your Market

June 24, 2020

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