Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

View more posts

Latest Research For This Role

Report: How To Capture The Benefits Of Microservice Design

Three Phases Of Adoption Begin With Today's Programming Models And Platforms

May 26, 2016 | Jeffrey S. Hammond

Developing software using microservice design is the hot new approach. Why? Microservices promise implementation flexibility, graceful scaling, faster delivery, and higher resiliency. But...

Report: Brief: App Security Can't Happen Without Developers

Use A Combination Of People And Tools To Deliver Secure Apps

May 26, 2016 | John M. Wargo

Application development and delivery (AD&D) professionals must keep security front and center when they're crafting apps that run outside of the firewall. Otherwise, they risk finding their brands...

View more research

Analysts Serving This Role

  • Ian Jacobs

    Ian Jacobs

    Omnichannel Customer Experience, Customer Relationship Management (CRM)...

  • Somak Roy

    Somak Roy

    Application Development, Technology...

  • Randy Heffner

    Randy Heffner

    Application Architecture, Application Development Processes & Tools...

View more analysts

Upcoming Events For This Role

Forum: DIGITAL TRANSFORMATION EUROPE 2016

June 8, 2016 - June 9, 2016

Webinar: Digital Core Banking Redefines Banking Transformation

May 31, 2016

Webinar: Forrester Futurology Episode II: Trends For 2016 And Beyond

June 1, 2016

View more events