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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

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Latest Research For This Role

Report: How To Sell API Strategy To Executives

A Toolkit For Persuasive, Tailor-Made API Conversations

April 28, 2016 | Randy Heffner

Just because APIs are important for mobile apps, business agility, and open, dynamic ecosystems doesn't mean they are easy to sell to executives. A big part of the difficulty is that, in many cases,...

Report: The Forrester Wave™: Mobile Front-End Test Automation Tools, Q2 2016

Improve App Quality Fast By Automating Mobile Functional Testing

April 28, 2016 | John M. Wargo

In our 40-criteria evaluation of mobile front-end test automation tools, we identified the 10 most significant providers — Dynatrace, Experitest, Hewlett Packard Enterprise, Micro Focus, Perfecto...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: DIGITAL TRANSFORMATION 2016

May 10, 2016 - May 11, 2016

Webinar: Device Labs Boost Mobile Test Automation

May 11, 2016

Webinar: The Total Economic Impact Of Software-As-A-Service

May 13, 2016

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