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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

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Latest Research For This Role

Report: The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps

March 22, 2017 | Jeffrey S. Hammond

Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D) pros...

Report: Tools, Tips, And Techniques To Build A Better Mobile Web

Responsive Retrofits Aren't Enough; Here's A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences

March 17, 2017 | Ted Schadler

As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they...

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Analysts Serving This Role

  • Randy Heffner

    Randy Heffner

    Application Architecture, Application Development Processes & Tools...

  • Nick Barber

    Nick Barber

    Web Conferencing, Mobile Video...

  • Mark Grannan

    Mark Grannan

    Customer Experience Management, Web Development...

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Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Webinar: Five Ways To Cut The Risk Of Going "All In" With Salesforce

April 7, 2017

Webinar: Best Practices: Oracle Negotiations

April 13, 2017

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