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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

TechRadar™: Digital Customer Experience Technologies, Q1 2015

Support their company’s digital strategy with the right technologies.

Define The Road Map For Transforming Your App Landscape

Create and deliver mobile apps for customer engagement.

The Future Of Mobile Application Development

The Mobile App Development Playbook For 2015

Deliver apps that leverage more data and better analytics for decision-makers.

TechRadar™: Business Intelligence, Q1 2015

The Business Intelligence Playbook For 2015

Application Development & Delivery Blog

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Latest Research For This Role

Report: Forrester Research API Management Solutions Forecast, 2015 To 2020 (US)

ForecastView Document

February 10, 2016 | Michael Yamnitsky

Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

Report: Insights Services Disrupt The Data And Analytics Market

New Services Improve Access To Insights But Cannibalize Traditional Markets

February 8, 2016 | Jennifer Belissent, Ph.D.

Concerned with time-to-market and inspired by new cloud models, business and technology decision-makers increasingly look to service providers for relevant insights that they can apply directly to...

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Analysts Serving This Role

  • Art Schoeller

    Art Schoeller

    Omnichannel Customer Experience, Multichannel Architecture...

  • Phoenix Zhang

    Phoenix Zhang

    Business Intelligence, Sourcing Strategy & Execution...

  • Ted Schadler

    Ted Schadler

    Information Management, Messaging...

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Upcoming Events For This Role

Forum: DIGITAL TRANSFORMATION 2016

May 10, 2016 - May 11, 2016

Webinar: Your Digital Experience Technology Strategy Starts With A Customer Journey Map

February 23, 2016

Webinar: Use Forrester's 10-Step Methodology For Shortlisting BI Vendors

February 24, 2016

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