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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Latest Research For This Role

Report: Drive Unified Digital Customer Experiences With Better Technology Strategies

Executive Overview: The Digital Experience Delivery Playbook

May 23, 2017 | Mark Grannan

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with...

Report: Four Trends Are Shaping CRM Adoption In Indian Financial Services

Prioritize Customer Experience When Selecting A CRM Solution

May 23, 2017 | Somak Roy

Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio...

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Analysts Serving This Role

  • Ted Schadler

    Ted Schadler

    Personalization, Digital Customer Experience...

  • Diego Lo Giudice

    Diego Lo Giudice

    Architecture & Technology Strategy, Sourcing Strategy & Execution...

  • Kate Leggett

    Kate Leggett

    Digital Business, Customer Experience Management...

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Upcoming Events For This Role

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

Webinar: Salesforce Negotiation Strategies

June 1, 2017

Webinar: Benchmarking Your Facebook Messenger Customer Support

June 29, 2017

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