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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

TechRadar™: Digital Customer Experience Technologies, Q1 2015

Support their company’s digital strategy with the right technologies.

Define The Road Map For Transforming Your App Landscape

Create and deliver mobile apps for customer engagement.

The Future Of Mobile Application Development

The Mobile App Development Playbook For 2015

Deliver apps that leverage more data and better analytics for decision-makers.

TechRadar™: Business Intelligence, Q1 2015

The Business Intelligence Playbook For 2015

Application Development & Delivery Blog

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Latest Research For This Role

Report: Map The Way To Your CRM Business Outcomes

Road Map: The CRM Playbook For 2015

September 4, 2015 | Kate Leggett

When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage synergies...

Report: Weave Support For Text Chat Into Your Omnichannel Customer Service Strategy

Text Messaging Is The "Non-App" Application For Customer Service

September 1, 2015 | Art Schoeller

Application development and delivery (AD&D) professionals face a distinct challenge serving the increasingly mobile customer. Getting consumers to download, install, and regularly use mobile...

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Analysts Serving This Role

  • Paul Hamerman

    Paul Hamerman

    Go-To-Market Strategies, Instance Consolidation...

  • Kurt Bittner

    Kurt Bittner

    Application Life-Cycle Management (ALM), Application Development Methodologies...

  • Ian Jacobs

    Ian Jacobs

    Omnichannel Customer Experience, Customer Relationship Management (CRM)...

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Upcoming Events For This Role

Webinar: Use Omnichannel Banking Solutions To Increase Customer Experience

November 17, 2015

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