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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

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Latest Research For This Role

Report: The Forrester Wave™: Customer-Centric Global Banking Platforms, Q3 2016

The Nine Banking Platforms That Matter Most And How They Stack Up

July 26, 2016 | Jost Hoppermann

In our 40-criteria evaluation of customer-centric global banking platform vendors, we identified the nine most significant banking platforms — EdgeVerve (Infosys Finacle), Intellect Design Arena,...

Report: Case Study: Logistics Firm Overhauls Systems Of Engagement And Record To Improve CX

Superior Customer Experiences Require Agile Systems Of Record Working In Alignment With Systems Of Engagement

July 21, 2016 | Somak Roy

Improving the customer experience (CX) requires far more than well-designed systems of engagement; for many organizations, it also requires updating multiple systems of record. "Acme Logistics," a...

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Analysts Serving This Role

  • Michael Facemire

    Michael Facemire

    Architecture & Technology Strategy, Mobile Application Development...

  • Art Schoeller

    Art Schoeller

    Omnichannel Customer Experience, Multichannel Architecture...

  • Mike Gualtieri

    Mike Gualtieri

    Architecture & Technology Strategy, Customer Experience Management...

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Find And Build Your Digital Experience Delivery Dream Team

August 17, 2016

Webinar: Spotlight On Forrester's Business Insights Research

September 12, 2016

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