Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Digital Banks

    Over the past few years, a wave of new digital banks like Fidor Bank, Hello bank, Jibun Bank, Moven, and Widiba have launched, competing to win customers with better digital customer experiences...

    • Downloads: 1013
  • For eBusiness & Channel Strategy Professionals

    Report: Use Digital Money Management To Deliver Personalized Financial Coaching

    Digital business strategy executives must put digital money management at the heart of digital banking, help customers understand their financial situation, and use context to help customers mak...

    • Downloads: 628
  • For eBusiness & Channel Strategy Professionals

    Report: Vendor Landscape: Pick The Right Digital Money Management Technologies

    For digital business strategy executives at retail banks and wealth management firms worldwide who are either launching digital money management for the first time or want to improve an existing...

    • Downloads: 450
  • For eBusiness & Channel Strategy Professionals

    Report: How German Banking Customers Use Different Channels, 2015

    Banking channel use in Germany is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship th...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report: Help Customers Make Better Financial Decisions

    Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Yet too many firms have taken a project-based approach t...

    • Downloads: 489
  • For eBusiness & Channel Strategy Professionals

    Report: The Changing Retail Payment Systems Landscape

    Retail payment systems are going through rapid change as a combination of technology innovation, new transaction types, and fraud drive improvements to existing systems, as well as the developme...

    • Downloads: 2220
  • For eBusiness & Channel Strategy Professionals

    Report: Build A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strate...

    • Downloads: 1767
  • For eBusiness & Channel Strategy Professionals

    Report: Follow Best Practices To Encourage Mobile Banking Use

    This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing ...

    • Downloads: 1965
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1920
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2009: European Retail Banking eBusiness And Channel Strategy

    Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009...

    • Downloads: 1651
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