Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

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5 results in Reports

  • Benjamin Ensor
  • eBusiness & Channel Strategy
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:The Changing Retail Payment Systems Landscape

    Winners Are Emerging From The Flood Of New Payment Systems

    Retail payment systems are going through rapid change as a combination of technology innovation, new transaction types, and fraud drive improvements to existing systems, as well as the development of...

    • Downloads: 2206
  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Online Payment Preferences In Europe

    Alternative Payment Systems Provide Opportunities For European Merchants

    The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a...

    • Downloads: 1168
  • For eBusiness & Channel Strategy Professionals

    Report:Three In Five US Online Adults Have Cut Their Spending Because Of The Economy

    Younger And Higher-Income Consumers Are More Optimistic

    With many American financial institutions struggling, it will surprise no one to hear that Americans are showing signs of pessimism and uncertainty about the national economy. A recent Forrester...

    • Downloads: 321
  • For eBusiness & Channel Strategy Professionals

    Report:UK Merchants Should Consider Accepting PayPal

    A Third Of UK Online Shoppers Now Use PayPal As Well As Plastic Cards

    Credit cards and debit cards continue to be the most popular payment method for online purchases in the UK. With the exception of PayPal, most Net users have neither heard of nor use the numerous...

    • Downloads: 223
  • For eBusiness & Channel Strategy Professionals

    Report:French Net Shoppers Need Alternative Payments

    France's eCommerce market has grown rapidly in the past few years. But many French Net users still don't shop online because they worry about online payment security. Although several alternative...

    • Downloads: 151