Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

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5 results in Reports

  • Benjamin Ensor
  • Enterprise Mobility
  • For eBusiness & Channel Strategy Professionals

    Report:2014 European Mobile Banking Functionality Benchmark

    Garanti Tops Our Review Of European Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong...

    • Downloads: 358
  • For eBusiness & Channel Strategy Professionals

    Report:European Digital Banking Forecast, 2014 To 2018

    Tablet Banking Will Overtake Mobile Banking By As Soon As 2016

    Online and mobile banking are now widespread across Western Europe, with small numbers of people banking on tablets. Over the next five years, growing adoption of smartphones and tablets will result...

    • Downloads: 498
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: European Retail Banking eBusiness And Channel Strategy

    Put Digital Touchpoints At The Heart Of Your Multichannel Strategy

    In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...

    • Downloads: 1322
  • For eBusiness & Channel Strategy Professionals

    Report:Using Video To Drive Online Financial Services Sales

    How Financial Services eBusiness Executives Can Use Online Video

    More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

    • Downloads: 923
  • For eBusiness & Channel Strategy Professionals

    Report:Will The iPhone Boost Mobile Banking?

    Five months after Apple launched the iPhone in the US, the iPhone has gone on sale in Europe. Now banks are asking: "How will it affect mobile banking?" We think that the iPhone is an important...

    • Downloads: 793