Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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3 results in Reports

  • Benjamin Ensor
  • eCommerce
  • Online Financial Products & Services
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class Mobile Banking Strategy

    Executive Overview: The Mobile Banking Strategy Playbook

    Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy...

    • Downloads: 1564
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook

    Digital money management, often referred to as personal financial management (PFM), has not seen the adoption many digital banking executives had hoped for. This report looks at how eBusiness and...

    • Downloads: 827
  • For eBusiness & Channel Strategy Professionals

    Report:How French Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Build A New Generation Of Digital Banking

    Banking channel use is changing in France as customers increasingly use digital touchpoints like online and mobile banking to manage their financial lives. Digital touchpoints are gradually replacing...

    • Downloads: 138