Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

Refine your results




Market Imperatives


2 results in Reports

  • Benjamin Ensor
  • Financial Services
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Banking Use

    Processes: The Mobile Banking Strategy Playbook

    This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and...

    • Downloads: 1811
  • For eBusiness & Channel Strategy Professionals

    Report:How Spanish Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

    Banking channel use in Spain is changing as customers increasingly use online and mobile banking to manage their financial lives. Although digital banking use is increasing, human contact remains...

    • Downloads: 141