Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

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12 results in Reports

  • Benjamin Ensor
  • Insurance
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Insurers

    Digital Insurance Startups Aim To Offer A Better Customer Experience

    The past few years have seen the emergence of several digital insurance startups like Kroodle, Oscar, and Metromile, which aim to use digital technologies like mobile apps and social media to make...

    • Downloads: 396
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Financial Services Teams Should Embrace Game Mechanics

    Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education has...

    • Downloads: 519
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance, 2013

    Digital Teams Are Starting To Serve Customers Through Mobile Devices

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 1198
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Digital Solutions Help Migdal's Agents To Master A Multi-Touchpoint World

    eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal,...

    • Downloads: 514
  • For eBusiness & Channel Strategy Professionals

    Report:How UK Consumers Use The Net To Research And Buy Financial Products

    The Internet Is A Core Distribution Channel For Most Retail Financial Products

    The use of the Internet to both research and buy financial products has grown enormously in the UK over the past decade. As a result, the Internet is now a core distribution channel for most retail...

    • Downloads: 680
  • For eBusiness & Channel Strategy Professionals

    Report:In The US, Few Use Financial Comparison Sites

    More than 9 million US adults have used a comparison Web site to research a financial product, and one-third of US online financial researchers say they trust product comparison sites. US online...

    • Downloads: 376
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Insurance Sales Forecasts By Country, 2006 To 2011

    European online non-life insurance sales forecasts per country (UK, France, Italy, Spain, Sweden, Germany and the Netherlands).

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Insurance Sales Forecasts By Type, 2006 To 2011

    European online non-life insurance sales forecasts per insurance type (motor insurance, home insurance, travel insurance and other non-life insurance)

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:Who Wants Pay-As-You-Drive Insurance?

    Half Of Europe's Online Car Insurance Owners Are Interested

    Pay-as-you-drive insurance has caught the attention of insurance executives and consumers like few other financial product innovations. Our research among European Net users shows that more than half...

    • Downloads: 208
  • For eBusiness & Channel Strategy Professionals

    Report:Topic Overview: European Retail Financial Services

    Forrester's European retail financial services research helps marketing and strategy executives understand emerging trends in consumer attitudes, business, and technology. Our research spans the...

    • Downloads: 979
  • For eBusiness & Channel Strategy Professionals

    Report:Swedish Online Insurance Sales Forecast: 2006 To 2011

    Sweden is one of the most wired countries in the world. But Sweden's limited choice of insurance companies means that Swedes don't switch insurance providers that often, and often want human...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:The March Toward Insurance Claims Automation

    Insurers have been using old, legacy-based, and highly paper-intensive claims systems for years — and suffering severe operational deficiencies as a consequence. New technology means this old...

    • Downloads: 723