Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Benjamin Ensor
  • For eBusiness & Channel Strategy Professionals

    Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy, Amsterdam Or London

    We're looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either Amsterdam or London. We're looking for someone with an analytical mind, good...

    • For eBusiness & Channel Strategy Professionals

      Blog:Why Visa’s V.me Digital Wallet Matters To eBusiness

      I attended a briefing from Visa Europe yesterday, about its V.me digital wallet. Here’s what Visa said: V.me is more than a mobile digital wallet. Customers will be able to use V.me to make...

      • For eBusiness & Channel Strategy Professionals

        Blog:Looking Forward To Our Marketing & Strategy Forum 2011 On November 16th And 17th

        One of the (many) things I have been working on for the past few months is this year’s  European Marketing & Strategy Forum, which is taking place on the 16th and 17th of November at the...

        • For eBusiness & Channel Strategy Professionals

          Blog:Learning From Digital Innovation At Commonwealth Bank Of Australia

          There are a number of firms that we watch closely at Forrester because they stand out for sustained innovation. Behind the technology giants like Google and Apple, there are a number of established...

          • For eBusiness & Channel Strategy Professionals

            Blog:National Australia Bank Tops Our Australian Bank Content & Functionality Benchmark

            A few months ago I wrote here about our benchmark of the sales content and functionality of UK banks' sales sites. My colleague Vanessa Niemeyer has just published a benchmark of the big four...

            • For eBusiness & Channel Strategy Professionals

              Blog:How Mature Is Your Mobile Strategy?

              Among the biggest strategic questions facing eBusiness & Channel Strategy executives are how to make use of the growing potential of the mobile channel, how to integrate mobile phones into their...

              • For eBusiness & Channel Strategy Professionals

                Blog:Mobile Banking And Payment Innovation In France

                This is a guest post from Myriam Da Costa, a researcher serving eBusiness & Channel Strategy professionals. France has been quick to embrace mobile banking. Banks like BNP Paribas and...

                • For eBusiness & Channel Strategy Professionals

                  Blog:The Co-operative Bank Tops Forrester's 2010 European Bank Customer Advocacy Rankings

                  A few months ago I blogged about how the UK’s Co-operative Bank had come top in our UK Bank Content & Functionality Benchmark. The bank has now done it again by coming top in our 2010 European...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Finovate Europe 2012: Innovation In Digital Financial Services

                    A number of people asked me to repeat my blog post from last year with my impressions from Finovate, so I thought I would. For those of you who aren’t familiar with Finovate, it’s a...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Finovate Europe 2014: Digital Financial Innovation

                      I’ve spent the past two days at Finovate Europe in London, which must be one of the more thought-provoking ways anyone in digital financial services can spend two days. Here’s my...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:It's Time Digital Banking Teams Took Games Seriously

                        This is a guest post from Rachel Roizen, a researcher serving eBusiness & Channel Strategy professionals. Gamification, which Forrester defines as the insertion of game dynamics and mechanics into...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Barclays Bank Raises Its Game In Digital Financial Innovation

                          At our Marketing & Strategy Forum last November, Sean Gilchrist, head of digital banking at Barclays Bank, talked passionately about the importance of customer experience to the work being done by...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:One Fifth Of European Mobile Users Use Mobile Banking

                            The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Why Don't Banks Make More Use Of Their ATMs?

                              One of the things that continues to surprise me about many banks’ multi-channel strategies is how little most banks have integrated their ATMs into those strategies. Cash machines are by far...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Does Your Company's Tax Policy Matter To eBusiness?

                                Today is, apparently, Cyber Monday in the UK. But there's a more interesting story in the UK's eCommerce market. It's about tax. The debate is about the tax policies of a number of...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Finovate Europe 2013: Digital Financial Innovation

                                  I’ve spent the past two days at Finovate Europe in London, which has rapidly established itself as the leading European retail financial technology event of the year. This year’s event...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:The Battle For The Digital Wallet

                                    Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Finovate Europe 2015: Execution Is Harder Than Idea Generation

                                      I spent Tuesday and Wednesday of this week at Finovate Europe. As always, it is a great way to spend two days thinking about digital financial innovation and how firms can deliver better experiences...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Which Firm Poses The Biggest Disruptive Threat To Retail Financial Services?

                                        Over the past few months, we've been researching a series of reports about the disruptive potential of various clusters of new entrants into financial services, from social lending and...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Our View On What Matters In European Retail Banking eBusiness & Channel Strategy

                                          The past five years have been awful for most European retail banks. The financial crisis, and the resulting recessions in most of Europe's economies, nearly destroyed some banks and crushed the...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Kaching Lowers The Barriers To Mobile Payment Adoption

                                            Ten years ago, Forrester published some research with the slightly awkward title of ‘New Payment Systems’ Survival Guide’. One of our findings was that many successful new payment...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:The Co-operative Bank Tops Our UK Bank Content & Functionality Benchmark

                                              One of the most common questions banking eBusiness executives ask Forrester analysts is: "What do you think of my Web site?".  That's always a tough question to answer because what I think...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Does The UK Need Another Online Payment System?

                                                I am intrigued by last week's announcement from UK payment processor VocaLink and Australian financial software vendor eWise that they are collaborating to build an online banking transfer...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Looking Forward To Forrester's Marketing & Strategy Forum In London Next Month

                                                  Many of my colleagues in the eBusiness & Channel Strategy team at Forrester have been working extremely hard for the past few weeks, preparing for next week's Consumer Forum, which is taking...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Why Contactless Cards Aren’t Taking Off In The UK

                                                    The other day, Smile*, one of the banks I have an account with, sent me a new contactless card. The striking thing about this otherwise ordinary event was that the bank didn’t mention that...