Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Benjamin Ensor
  • For eBusiness & Channel Strategy Professionals

    Blog:How To Encourage Mobile Banking Use

    When we look at our Technographics data on mobile banking adoption by bank, it’s clear that some banks are doing much better than others. Why? Some banks are lucky. Some banks have distinctive...

    • For eBusiness & Channel Strategy Professionals

      Blog:Mobile Banking Innovation In Europe

      This is a guest post from Aurélie L’Hostis, a researcher serving eBusiness & Channel Strategy professionals. In a world that’s constantly on the move, more and more Europeans...

      • For eBusiness & Channel Strategy Professionals

        Blog:Looking Forward To Forrester's Marketing & Strategy Forum In London Next Month

        Many of my colleagues in the eBusiness & Channel Strategy team at Forrester have been working extremely hard for the past few weeks, preparing for next week's Consumer Forum, which is taking...

        • For eBusiness & Channel Strategy Professionals

          Blog:National Australia Bank Tops Our Australian Bank Content & Functionality Benchmark

          A few months ago I wrote here about our benchmark of the sales content and functionality of UK banks' sales sites. My colleague Vanessa Niemeyer has just published a benchmark of the big four...

          • For eBusiness & Channel Strategy Professionals

            Blog:Digital Banking Innovation In Turkey

            In our research on eBusiness and channel strategy, we often come across clusters of innovation where innovation by one company in a sector causes its competitors not only to match it, but to try to...

            • For eBusiness & Channel Strategy Professionals

              Blog:Will 2012 Be The Year Financial eBusiness Teams Fully Embrace Video?

              I love video as a communication media. The combination of sound and moving pictures so much more engaging and more memorable than text. We wrote in our research last year about how we're starting...

              • For eBusiness & Channel Strategy Professionals

                Blog:Is It Time You Accepted PayPal?

                We've just published some new research on online shoppers' payment preferences in Europe. Payment habits across Europe remain diverse, with shoppers in different countries using different,...

                • For eBusiness & Channel Strategy Professionals

                  Blog:The Next Generation Of Digital Financial Services

                  [With apologies to all those of you who had already read this, I'm re-publishing this as the Forrester gremlins ate my previous post.] For the past few years, many eBusiness and channel strategy...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Mobile Banking: Just Another Channel Or Fundamental Strategic Shift?

                    In the past week I’ve have the privilege of talking to (or listening to) executives responsible for mobile banking at some of Europe’s biggest banks, including Bankinter, Barclays Bank,...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Which Firm Poses The Biggest Disruptive Threat To Retail Financial Services?

                      Over the past few months, we've been researching a series of reports about the disruptive potential of various clusters of new entrants into financial services, from social lending and...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Why Contactless Cards Aren’t Taking Off In The UK

                        The other day, Smile*, one of the banks I have an account with, sent me a new contactless card. The striking thing about this otherwise ordinary event was that the bank didn’t mention that...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Finovate Europe 2013: Digital Financial Innovation

                          I’ve spent the past two days at Finovate Europe in London, which has rapidly established itself as the leading European retail financial technology event of the year. This year’s event...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:What Can Bank eBusiness Executives Do About The Euro Crisis?

                            These are worrying times for people across Europe as the euro lurches towards another crisis, with leaders talking openly about the possibility of Greece leaving the euro and reports of customers...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Kaching Lowers The Barriers To Mobile Payment Adoption

                              Ten years ago, Forrester published some research with the slightly awkward title of ‘New Payment Systems’ Survival Guide’. One of our findings was that many successful new payment...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:The Co-operative Bank Tops Forrester's 2010 European Bank Customer Advocacy Rankings

                                A few months ago I blogged about how the UK’s Co-operative Bank had come top in our UK Bank Content & Functionality Benchmark. The bank has now done it again by coming top in our 2010 European...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Some Observations From Finovate Europe

                                  For the past few years I have watched enviously as the Finovate online financial technology show has gone from strength to strength in San Francisco and New York. So I was thrilled to hear that...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:The Co-operative Bank Tops Our UK Bank Content & Functionality Benchmark

                                    One of the most common questions banking eBusiness executives ask Forrester analysts is: "What do you think of my Web site?".  That's always a tough question to answer because what I think...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:One Fifth Of European Mobile Users Use Mobile Banking

                                      The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Learning From Digital Innovation At Commonwealth Bank Of Australia

                                        There are a number of firms that we watch closely at Forrester because they stand out for sustained innovation. Behind the technology giants like Google and Apple, there are a number of established...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy, Amsterdam Or London

                                          We're looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either Amsterdam or London. We're looking for someone with an analytical mind, good...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:We're Hiring! Analyst Serving eBusiness and Channel Strategy, Amsterdam

                                            After six years at Forrester, Alexander Hesse has decided to leave Forrester to take on a new challenge in a different field. It's always a sad day when you lose a respected colleague and I wish...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:The Battle For The Digital Wallet

                                              Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:The Business Case For Personal Financial Management

                                                Back in November 2006, a startup called Wesabe first showed the potential of online money management. Packaged personal financial management (PFM) software for PCs like Intuit's Quicken had...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Mobile Banking And Payment Innovation In France

                                                  This is a guest post from Myriam Da Costa, a researcher serving eBusiness & Channel Strategy professionals. France has been quick to embrace mobile banking. Banks like BNP Paribas and...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy Professionals, Amsterdam Or London

                                                    We are looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either London or Amsterdam. We're looking for someone with an analytical mind, good...