Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Benjamin Ensor
  • For eBusiness & Channel Strategy Professionals

    Blog:Does The UK Need Another Online Payment System?

    I am intrigued by last week's announcement from UK payment processor VocaLink and Australian financial software vendor eWise that they are collaborating to build an online banking transfer...

    • For eBusiness & Channel Strategy Professionals

      Blog:The Co-operative Bank Tops Our UK Bank Content & Functionality Benchmark

      One of the most common questions banking eBusiness executives ask Forrester analysts is: "What do you think of my Web site?".  That's always a tough question to answer because what I think...

      • For eBusiness & Channel Strategy Professionals

        Blog:How Mature Is Your Mobile Strategy?

        Among the biggest strategic questions facing eBusiness & Channel Strategy executives are how to make use of the growing potential of the mobile channel, how to integrate mobile phones into their...

        • For eBusiness & Channel Strategy Professionals

          Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy Professionals, Amsterdam Or London

          We are looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either London or Amsterdam. We're looking for someone with an analytical mind, good...

          • For eBusiness & Channel Strategy Professionals

            Blog:Mobile Banking And Payment Innovation In France

            This is a guest post from Myriam Da Costa, a researcher serving eBusiness & Channel Strategy professionals. France has been quick to embrace mobile banking. Banks like BNP Paribas and...

            • For eBusiness & Channel Strategy Professionals

              Blog:Why Don't Banks Make More Use Of Their ATMs?

              One of the things that continues to surprise me about many banks’ multi-channel strategies is how little most banks have integrated their ATMs into those strategies. Cash machines are by far...

              • For eBusiness & Channel Strategy Professionals

                Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy, Amsterdam Or London

                We're looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either Amsterdam or London. We're looking for someone with an analytical mind, good...

                • For eBusiness & Channel Strategy Professionals

                  Blog:The Business Case For Personal Financial Management

                  Back in November 2006, a startup called Wesabe first showed the potential of online money management. Packaged personal financial management (PFM) software for PCs like Intuit's Quicken had...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Kaching Lowers The Barriers To Mobile Payment Adoption

                    Ten years ago, Forrester published some research with the slightly awkward title of ‘New Payment Systems’ Survival Guide’. One of our findings was that many successful new payment...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Co-Operative Bank Comes First In Forrester's 2011 European Bank Customer Advocacy Rankings

                      For the second year in succession, the UK's Co-operative Bank has come top in our European Bank Customer Advocacy Rankings, just ahead of Poland's ING Bank Śląski, with Germany's...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:We're Hiring! Analyst Serving eBusiness and Channel Strategy, Amsterdam

                        After six years at Forrester, Alexander Hesse has decided to leave Forrester to take on a new challenge in a different field. It's always a sad day when you lose a respected colleague and I wish...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:The Battle For The Digital Wallet

                          Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Digital Banking Innovation In Turkey

                            In our research on eBusiness and channel strategy, we often come across clusters of innovation where innovation by one company in a sector causes its competitors not only to match it, but to try to...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Looking Forward To Forrester's Marketing & Strategy Forum In London Next Month

                              Many of my colleagues in the eBusiness & Channel Strategy team at Forrester have been working extremely hard for the past few weeks, preparing for next week's Consumer Forum, which is taking...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Mobile Banking: Just Another Channel Or Fundamental Strategic Shift?

                                In the past week I’ve have the privilege of talking to (or listening to) executives responsible for mobile banking at some of Europe’s biggest banks, including Bankinter, Barclays Bank,...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Finovate Europe 2012: Innovation In Digital Financial Services

                                  A number of people asked me to repeat my blog post from last year with my impressions from Finovate, so I thought I would. For those of you who aren’t familiar with Finovate, it’s a...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:One Fifth Of European Mobile Users Use Mobile Banking

                                    The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Our View On What Matters In European Retail Banking eBusiness & Channel Strategy

                                      The past five years have been awful for most European retail banks. The financial crisis, and the resulting recessions in most of Europe's economies, nearly destroyed some banks and crushed the...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Why Visa’s V.me Digital Wallet Matters To eBusiness

                                        I attended a briefing from Visa Europe yesterday, about its V.me digital wallet. Here’s what Visa said: V.me is more than a mobile digital wallet. Customers will be able to use V.me to make...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Will 2012 Be The Year Financial eBusiness Teams Fully Embrace Video?

                                          I love video as a communication media. The combination of sound and moving pictures so much more engaging and more memorable than text. We wrote in our research last year about how we're starting...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Why Contactless Cards Aren’t Taking Off In The UK

                                            The other day, Smile*, one of the banks I have an account with, sent me a new contactless card. The striking thing about this otherwise ordinary event was that the bank didn’t mention that...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Looking Forward To Our Marketing & Strategy Forum 2011 On November 16th And 17th

                                              One of the (many) things I have been working on for the past few months is this year’s  European Marketing & Strategy Forum, which is taking place on the 16th and 17th of November at the...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Barclays Bank Raises Its Game In Digital Financial Innovation

                                                At our Marketing & Strategy Forum last November, Sean Gilchrist, head of digital banking at Barclays Bank, talked passionately about the importance of customer experience to the work being done by...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Mobile Banking Innovation In Europe

                                                  This is a guest post from Aurélie L’Hostis, a researcher serving eBusiness & Channel Strategy professionals. In a world that’s constantly on the move, more and more Europeans...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Finovate Europe 2014: Digital Financial Innovation

                                                    I’ve spent the past two days at Finovate Europe in London, which must be one of the more thought-provoking ways anyone in digital financial services can spend two days. Here’s my...