Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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39 results in Blogs

  • Benjamin Ensor
  • For eBusiness & Channel Strategy Professionals

    Blog:Finovate Europe 2015: Execution Is Harder Than Idea Generation

    I spent Tuesday and Wednesday of this week at Finovate Europe. As always, it is a great way to spend two days thinking about digital financial innovation and how firms can deliver better experiences...

    • For eBusiness & Channel Strategy Professionals

      Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy Professionals, Amsterdam Or London

      We are looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either London or Amsterdam. We're looking for someone with an analytical mind, good...

      • For eBusiness & Channel Strategy Professionals

        Blog:Which Firm Poses The Biggest Disruptive Threat To Retail Financial Services?

        Over the past few months, we've been researching a series of reports about the disruptive potential of various clusters of new entrants into financial services, from social lending and...

        • For eBusiness & Channel Strategy Professionals

          Blog:Mobile Banking Innovation In Europe

          This is a guest post from Aurélie L’Hostis, a researcher serving eBusiness & Channel Strategy professionals. In a world that’s constantly on the move, more and more Europeans...

          • For eBusiness & Channel Strategy Professionals

            Blog:Finovate Europe 2014: Digital Financial Innovation

            I’ve spent the past two days at Finovate Europe in London, which must be one of the more thought-provoking ways anyone in digital financial services can spend two days. Here’s my...

            • For eBusiness & Channel Strategy Professionals

              Blog:It's Time Digital Banking Teams Took Games Seriously

              This is a guest post from Rachel Roizen, a researcher serving eBusiness & Channel Strategy professionals. Gamification, which Forrester defines as the insertion of game dynamics and mechanics into...

              • For eBusiness & Channel Strategy Professionals

                Blog:Kaching Lowers The Barriers To Mobile Payment Adoption

                Ten years ago, Forrester published some research with the slightly awkward title of ‘New Payment Systems’ Survival Guide’. One of our findings was that many successful new payment...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Finovate Europe 2013: Digital Financial Innovation

                  I’ve spent the past two days at Finovate Europe in London, which has rapidly established itself as the leading European retail financial technology event of the year. This year’s event...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:How To Encourage Mobile Banking Use

                    When we look at our Technographics data on mobile banking adoption by bank, it’s clear that some banks are doing much better than others. Why? Some banks are lucky. Some banks have distinctive...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Does Your Company's Tax Policy Matter To eBusiness?

                      Today is, apparently, Cyber Monday in the UK. But there's a more interesting story in the UK's eCommerce market. It's about tax. The debate is about the tax policies of a number of...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Why Visa’s V.me Digital Wallet Matters To eBusiness

                        I attended a briefing from Visa Europe yesterday, about its V.me digital wallet. Here’s what Visa said: V.me is more than a mobile digital wallet. Customers will be able to use V.me to make...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Innovation Lessons From BBVA

                          I spent Tuesday and Wednesday at Forrester’s European Customer Experience Forum in London, which was based on the theme of Outside In, Forrester’s new book. One of the most interesting...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Why Contactless Cards Aren’t Taking Off In The UK

                            The other day, Smile*, one of the banks I have an account with, sent me a new contactless card. The striking thing about this otherwise ordinary event was that the bank didn’t mention that...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Mobile Banking And Payment Innovation In France

                              This is a guest post from Myriam Da Costa, a researcher serving eBusiness & Channel Strategy professionals. France has been quick to embrace mobile banking. Banks like BNP Paribas and...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Digital Banking Innovation In Turkey

                                In our research on eBusiness and channel strategy, we often come across clusters of innovation where innovation by one company in a sector causes its competitors not only to match it, but to try to...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:The Business Case For Personal Financial Management

                                  Back in November 2006, a startup called Wesabe first showed the potential of online money management. Packaged personal financial management (PFM) software for PCs like Intuit's Quicken had...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:One Fifth Of European Mobile Users Use Mobile Banking

                                    The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy, Amsterdam Or London

                                      We're looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either Amsterdam or London. We're looking for someone with an analytical mind, good...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:What Can Bank eBusiness Executives Do About The Euro Crisis?

                                        These are worrying times for people across Europe as the euro lurches towards another crisis, with leaders talking openly about the possibility of Greece leaving the euro and reports of customers...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Our View On What Matters In European Retail Banking eBusiness & Channel Strategy

                                          The past five years have been awful for most European retail banks. The financial crisis, and the resulting recessions in most of Europe's economies, nearly destroyed some banks and crushed the...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Learning From Digital Innovation At Commonwealth Bank Of Australia

                                            There are a number of firms that we watch closely at Forrester because they stand out for sustained innovation. Behind the technology giants like Google and Apple, there are a number of established...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Barclays Bank Raises Its Game In Digital Financial Innovation

                                              At our Marketing & Strategy Forum last November, Sean Gilchrist, head of digital banking at Barclays Bank, talked passionately about the importance of customer experience to the work being done by...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Finovate Europe 2012: Innovation In Digital Financial Services

                                                A number of people asked me to repeat my blog post from last year with my impressions from Finovate, so I thought I would. For those of you who aren’t familiar with Finovate, it’s a...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Will 2012 Be The Year Financial eBusiness Teams Fully Embrace Video?

                                                  I love video as a communication media. The combination of sound and moving pictures so much more engaging and more memorable than text. We wrote in our research last year about how we're starting...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:The Co-Operative Bank Comes First In Forrester's 2011 European Bank Customer Advocacy Rankings

                                                    For the second year in succession, the UK's Co-operative Bank has come top in our European Bank Customer Advocacy Rankings, just ahead of Poland's ING Bank Śląski, with Germany's...