Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

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7 results in Reports

  • Benjamin Ensor
  • Consumer Electronics
  • For eBusiness & Channel Strategy Professionals

    Report:NFC Technology Is Revitalizing Mobile Payments

    But Mobile Contactless Payments Face Huge Adoption Hurdles

    Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing a...

    • Downloads: 1342
  • For eBusiness & Channel Strategy Professionals

    Report:European Mobile Banking: An Inconvenient Truth

    Most Large Banks Offer Mobile Banking But Few Consumers Use It

    Although most leading European retail banks offer mobile banking services based on SMS and mobile Internet to everyone with a capable phone, only 5% of Net users use them today. Those who do tend to...

    • Downloads: 759
  • For eBusiness & Channel Strategy Professionals

    Report:In The US, Few Use Financial Comparison Sites

    More than 9 million US adults have used a comparison Web site to research a financial product, and one-third of US online financial researchers say they trust product comparison sites. US online...

    • Downloads: 376
  • For eBusiness & Channel Strategy Professionals

    Report:Online Banking Holdouts Still Want Security Guarantees

    European Net Users Want Security Guarantees And Incentives To Bank Online

    Some 84 million European Net users who could bank online don't do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say...

    • Downloads: 292
  • For eBusiness & Channel Strategy Professionals

    Report:The Financial Alerts That Net Users Want

    Consumer Interest In Email And SMS Alerts Continues To Outstrip Supply

    Europe's frequent Net users are interested in a wide range of financial alerts, from large payment warnings to insurance renewal reminders. Most of these Net users would like to receive alerts by...

    • Downloads: 238
  • For eBusiness & Channel Strategy Professionals

    Report:UK Merchants Should Consider Accepting PayPal

    A Third Of UK Online Shoppers Now Use PayPal As Well As Plastic Cards

    Credit cards and debit cards continue to be the most popular payment method for online purchases in the UK. With the exception of PayPal, most Net users have neither heard of nor use the numerous...

    • Downloads: 223
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Insurance Sales Forecasts By Type, 2006 To 2011

    European online non-life insurance sales forecasts per insurance type (motor insurance, home insurance, travel insurance and other non-life insurance)

    • Downloads: 5