Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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    • For Infrastructure & Operations Professionals

      Blog:Cisco Buys Navini: Taking A Step Closer To UM

      On October 23rd, Cisco announced its acquisition of Richardson, TX based Navini Networks, a manufacturer of WiMax access hardware for $330M. Where does Navini fit into Cisco’s suite of access and...

      • For Infrastructure & Operations Professionals

        Blog:Is Trapeze For Sale?

        Trapeze Networks, the Pleasanton, CA based WLAN infrastructure vendor and well-known OEM partner of Nortel is currently rumored to be exploring a sale to a larger infrastructure vendor or related...

        • For Infrastructure & Operations Professionals

          Blog:Dell Kicks Off IT Simplification With Desktop Streaming

          Today, Dell officially released the details of its first service offering under the IT Simplification initiative: on-demand desktop streaming. How does it work? Through a bundle of Dell hardware...

          • For Sourcing & Vendor Management Professionals

            Charts & Figures:Industry SLA Metrics And Threshold Ranges For Managed Global MPLS WAN Service

            Use Industry Standard Metrics And Thresholds For Guidance

          • For Marketing Leadership Professionals

            Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

            Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

            • For Sourcing & Vendor Management Professionals

              Charts & Figures:Industry SLA Metrics And Threshold Ranges For Managed Global MPLS WAN Service

              Use Industry Standard Metrics And Thresholds For Guidance

            • For Chief Information Officer Professionals

              Blog:The Web At 20: What It Means For Collaboration

              by Ted Schadler A wander through history today with apologies to those looking for punchy bullets. The Web turns 20 today. Frickin' amazing if you ask me. My 10-year old wonders out loud what we...

              • For Chief Information Officer Professionals

                Blog:The Old IT Has Died. But Is The New IT Qualified To Satisfy The Business?

                by Alexander Peters, Ph.D. The “old” IT — notoriously self-marginalizing function that delivered one-size-fits-all infrastructures, blew up the IT budget, and delivered “IT speak” instead of...

                • For Security & Risk Professionals

                  Blog:EMC Buys MozyPro As It Enters The Market For Online Infrastructure Services

                  Backup is a struggle for both enterprises and small and medium businesses. It’s a complex ecosystem of backup software, networks, servers, disk arrays, and tape systems. Most companies report...

                  • For Marketing Leadership Professionals

                    Report:Advertising Tactics That Win Consumer Trust

                    Consumer trust in advertising can't get much worse. Across traditional and emerging channels, advertising lacks both trust and influence. However, marketers can still use advertising to connect with...

                    • Downloads: 364
                  • For Customer Insights Professionals

                    Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

                    On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

                    • For Sourcing & Vendor Management Professionals

                      Charts & Figures:Examples Of SLA Penalty Credits For Managed Global WAN Service

                    • For Consumer Product Strategy Professionals

                      Blog:Google Needs To Decide Which Side Of The Music Industry Fence It's On

                      Yesterday saw an interesting coincidence of stories hit the wires: on the European side of the Atlantic, the BPI announced that it had sent a cease-and-desist notice to Google in regard to...

                      • For Counterintuitive CEO Professionals

                        Blog:The Top For Apple

                        Dominant market positions can do strange things to a CEO and his or her leadership team. In the case of Apple, the company's massive iPhone and iPad successes are leading it to miscalculate...

                        • For Infrastructure & Operations Professionals

                          Blog:HP Buys Neoware, Strengthening Their Thin Client Offering

                          Lost in the shuffle of Monday’s other major acquisition announcement by HP was the $214 million acquisition of Neoware. Neoware specializes in Linux-based thin clients and was a good fit for HP,...

                          • For Infrastructure & Operations Professionals

                            Blog:Infrastructure Vendors Need To Get A Mooooove-On

                            UK-based infrastructure vendor Moovera Networks recently announced the availability of its Moovbox F Series Fixed Broadband Gateway device. What's the what on this seemingly commodity Wi-Fi mesh...

                            • For Marketing Leadership Professionals

                              Report:How To Expand A Brand Community Today

                              Marketers Can Facilitate Interested Consumers' Usage Of Social Technologies

                              Time magazine recently declared the blogger the "person of the year," although Social Computing usage is still not widespread. But many consumers are expressing an interest in tools like podcasts and...

                              • Downloads: 237
                            • For eBusiness & Channel Strategy Professionals

                              Survey:France

                              This survey is representative of the total 16-and-older population. Covered areas include general behavior toward technology, device ownership, online and offline behavior, branding, finance,...

                              • For Security & Risk Professionals

                                Blog:Thomson Reuters Gets A Jump On Holiday Shopping, Acquires Paisley

                                Keep an eye out in the next week for Forrester’s GRC Trends 2009 report, which will take a look at how a decidedly rocky end of 2008 will impact those responsible for various aspects of corporate...

                                • For Enterprise Architecture Professionals

                                  Charts & Figures:BPM: The Discipline

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:How Mature Is Your Mobile Strategy?

                                  Among the biggest strategic questions facing eBusiness & Channel Strategy executives are how to make use of the growing potential of the mobile channel, how to integrate mobile phones into their...

                                  • For Data Insights Professionals

                                    Blog:The Data Digest: When Do Consumers Use Reviews and Ratings?

                                    In July 2010, we posted a Data Digest that shows that almost half of US online males and 42% of online females read consumer ratings and reviews at least monthly. Well, what types of decisions are...

                                    • For eBusiness & Channel Strategy Professionals

                                      Charts & Figures:Bank Of America Offers Excellent In-App Alerts And Alert Management Tools

                                    • For Customer Experience Professionals

                                      Charts & Figures:Home Depot Orients Customers With "Store Mode"

                                    • For Infrastructure & Operations Professionals

                                      Blog:A Blind Date Worth Taking

                                      Server and storage administrators will soon be courted by someone they don’t normally deal with but has a good personality and a strong reputation. While this may sound like a worrisome proposition,...

                                      • For Infrastructure & Operations Professionals

                                        Blog:Enable Ubiquitous Mobility, Save The Planet?

                                        I've recently been talking a lot about ubiquitous mobility, that future-state when folks in an organization are all wireless, all the time. We're not there yet, but I regularly urge enterprise IT...