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Alex Sobchuk

Researcher

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Alex's research focuses on customer obsession, the convergence of brand and customer experience, and agency best practices. Other topics of interest include creativity, the future of empowered consumers, and the future of work. Alex’s data analysis powers Forrester’s customer obsession segmentation, and his work has been presented at mainstage presentations from the Cannes Lions International Festival of Creativity to various Forrester events.

Previous Work Experience

Prior to his role as a researcher, Alex was a senior research associate on Forrester’s CMO team, covering topics including the agency landscape, consumer behavior, and employee experience. His data fluency and thought partnership was pivotal in the launch of Forrester’s future of work stream of research.

Education

Alex holds a BS in statistics, specializing in actuarial science, with a minor degree in business from Loyola University Maryland.

Alex's research focuses on customer obsession, the convergence of brand and customer experience, and agency best practices. Other topics of interest include creativity, the future of empowered consumers, and the future of work. Alex’s data analysis powers Forrester’s customer obsession segmentation, and his work has been presented at mainstage presentations from the Cannes Lions International Festival of Creativity to various Forrester events.

Previous Work Experience

Prior to his role as a researcher, Alex was a senior research associate on Forrester’s CMO team, covering topics including the agency landscape, consumer behavior, and employee experience. His data fluency and thought partnership was pivotal in the launch of Forrester’s future of work stream of research.

Education

Alex holds a BS in statistics, specializing in actuarial science, with a minor degree in business from Loyola University Maryland.