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Allen Bonde

VP, Research Director

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Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Previous Work Experience

Allen has held a wide range of technology, research, consulting, and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a cofounder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey, and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecom sector, where he applied early AI and big data techniques and was awarded a US patent.

Education

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a B.S. with high honors from Worcester Polytechnic Institute.

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Previous Work Experience

Allen has held a wide range of technology, research, consulting, and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a cofounder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey, and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecom sector, where he applied early AI and big data techniques and was awarded a US patent.

Education

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a B.S. with high honors from Worcester Polytechnic Institute.

Allen Bonde's Most Recent Research

Research

Digital Customer Experiences Are The Front Lines Of Sustainable Digital Transformation

Executive Overview: The Digital Experience Delivery Playbook
April 9th, 2021 | Allen Bonde

In normal times, digital customer experience (CX) is a business differentiator. In the post-COVID-19 era, digital channels are even more critical to driving...

6 min read
Research

Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

Vision: The B2B E-Commerce Playbook
March 8th, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital...

9 min read
Research

Analytics And Automation Anchor A Future Fit Experience Architecture

Vision: The Digital Experience Delivery Playbook
February 12th, 2021 | Nick Barber, Allen Bonde

Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies...

11 min read
Research

Your Future Fit Technology Strategy: Adaptive, Creative, And Resilient

Embrace New Platforms, Practices, And Partnerships To Accelerate Customer Obsession
October 14th, 2020 | Bobby Cameron, Allen Bonde

The 2020s ushered in an overnight forced migration to all things digital and virtual, thanks to a global pandemic crisis. And that's just the beginning...

16 min read
Research

Research Overview: Online Marketplaces

A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model
August 17th, 2020 | Allen Bonde, Caleb Ewald

Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a...

8 min read