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Amy Hawthorne

Principal Analyst

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Amy is a seasoned marketing leader with 20 years of experience working at B2B technology companies. She has a passion for all things revenue marketing, including demand generation, database marketing, marketing technology, and sales/marketing alignment. Her experience includes building revenue-accountable demand generation campaigns (direct, channel), creating an optimized marketing program mix, budgeting and resource allocation, closed-loop reporting, and ROI analysis for companies of all sizes.

Previous Work Experience

Prior to joining Forrester, Amy was the vice president of global marketing at iland, a cloud infrastructure company. While at iland, Amy was responsible for driving global marketing strategy and execution. Amy also served as the vice president of marketing for Phunware, a multi-screen-as-a-service platform. Earlier in her career, Amy was director of marketing at Rackspace and held marketing leadership roles at various B2B technology startups.

Education

Amy earned a Bachelor of Business Administration (BBA) from Texas State University.

Amy is a seasoned marketing leader with 20 years of experience working at B2B technology companies. She has a passion for all things revenue marketing, including demand generation, database marketing, marketing technology, and sales/marketing alignment. Her experience includes building revenue-accountable demand generation campaigns (direct, channel), creating an optimized marketing program mix, budgeting and resource allocation, closed-loop reporting, and ROI analysis for companies of all sizes.

Previous Work Experience

Prior to joining Forrester, Amy was the vice president of global marketing at iland, a cloud infrastructure company. While at iland, Amy was responsible for driving global marketing strategy and execution. Amy also served as the vice president of marketing for Phunware, a multi-screen-as-a-service platform. Earlier in her career, Amy was director of marketing at Rackspace and held marketing leadership roles at various B2B technology startups.

Education

Amy earned a Bachelor of Business Administration (BBA) from Texas State University.