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Andrew Hogan

Principal Analyst

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Andrew Hogan is a principal analyst serving customer experience professionals. He focuses on experience design — specifically user interface (UI) and user experience (UX) design for websites, apps, messaging, and digital-physical interactions. He researches the future of experience design, identifies trends and patterns, analyzes best practices, and examines which experience design services firms and agencies are best suited to help and how.

Previous Work Experience

Prior to joining Forrester, Andrew was associate director of digital strategy at agency R2C Group, working with clients on site, social, CRM, and paid acquisition efforts.

Before R2C Group, Andrew was a senior strategist at digital and innovation agency T3. There, he guided strategy on apps, social efforts, CRM programs, and site and product prototypes. He also led the agency’s research into mobile's effect on consumer expectations and its connection to customer experience.

Education

Andrew holds a BBA in marketing from Texas State University.

Andrew Hogan is a principal analyst serving customer experience professionals. He focuses on experience design — specifically user interface (UI) and user experience (UX) design for websites, apps, messaging, and digital-physical interactions. He researches the future of experience design, identifies trends and patterns, analyzes best practices, and examines which experience design services firms and agencies are best suited to help and how.

Previous Work Experience

Prior to joining Forrester, Andrew was associate director of digital strategy at agency R2C Group, working with clients on site, social, CRM, and paid acquisition efforts.

Before R2C Group, Andrew was a senior strategist at digital and innovation agency T3. There, he guided strategy on apps, social efforts, CRM programs, and site and product prototypes. He also led the agency’s research into mobile's effect on consumer expectations and its connection to customer experience.

Education

Andrew holds a BBA in marketing from Texas State University.

Andrew Hogan's Most Recent Research

Research

Digital CX And Design Trends, 2021

Digital customer experience (CX), while still far from great, has leapt forward in key areas. A powerful blend of forces is shaping it and transforming...

11 min read
Research

Scale Your Experience Design Practice

Intermediate Level: Design Practices For CX Transformation
April 16th, 2021 | Gina Bhawalkar , Andrew Hogan

This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have established a solid practice...

18 min read
Research

Evolve Your Experience Design Practice

Advanced Level: Design Practices For CX Transformation
April 16th, 2021 | Gina Bhawalkar , Andrew Hogan

This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice...

17 min read
Research

Establish Your Experience Design Practice

Beginner Level: Design Practices For CX Transformation
April 16th, 2021 | Gina Bhawalkar , Andrew Hogan

This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't...

17 min read
Research

The Design Industry, 2021

March 18th, 2021 | Andrew Hogan

This report estimates the size of the global design industry in 2021. The industry is in the middle of a surge in interest and activity from both buyers...

16 min read