Recent Research
This report explores how to deliver more personalized and effective marketing through segmentation and audience targeting while maintaining alignment across the revenue engine.
This report gives portfolio marketing leaders a roadmap for engaging their teams in upskilling.
The Forrester Customer Lifecycle Framework connects pre- and postsale journeys to optimize customer and company value.
B2B organizations must shift from tracking individual leads to engaging buying groups, which requires alignment across marketing, sales, and operations teams.
In this report, we describe the three core B2B demand types and key considerations for effective planning and deployment.
Sellers must identify and engage various buyer roles throughout the buyer’s journey that affect the outcome of final purchase decisions.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.