Recent Research
This tool helps marketers rank the relative priority of different market segments and identify their optimal target markets.
This report outlines a decision process for portfolio marketing leaders to understand if a verticalized approach is right and how far to take it.
Discover three common organizing principles for portfolio marketing leaders to consider when designing the structure of their team, with pros and cons, as well as guidance for each.
This report provides a set of best-practice approaches and a template for conducting win/loss buyer surveys.
This report provides best practices and templates for obtaining direct buyer feedback about won and lost deals that could point to opportunities for achieving stronger marketplace gains.
This report provides a set of best-practice approaches and a downloadable template for conducting win/loss buyer interviews.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.