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Bob McKinnon

Principal Analyst

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Bob brings more than 20 years of financial services experience, managing teams in marketing, sales, research, and product development. He has a truly global understanding of the challenges facing marketing and sales leaders across the financial services industry. Bob has managed sales and marketing organizations based in Latin America, EMEA, and North America, specializing in implementing data-driven strategies to enhance institutional sales and marketing operations in asset management, capital markets, and investment banking.

Previous Work Experience

Bob joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, he was a managing director at Asas Capital, a global asset management firm specializing in emerging market equities, real estate investment, and private equity. While in this role, he managed the strategic rationalization of the product portfolio and developed data-driven campaigns targeting the institutional investor market. Before Asas Capital, he served as managing director of Al Mal Capital’s equity brokerage operations, initiating the emerging market brokerage’s agency partnerships with companies such as JP Morgan Chase, Credit Suisse, and Morgan Stanley. Bob has also held senior roles at Salomon Smith Barney, Credit Suisse First Boston, and Naeem Global Asset Management.

Education

Bob received an MBA from the American Graduate School of International Management (Thunderbird) and a BA from the University of Richmond.

Bob brings more than 20 years of financial services experience, managing teams in marketing, sales, research, and product development. He has a truly global understanding of the challenges facing marketing and sales leaders across the financial services industry. Bob has managed sales and marketing organizations based in Latin America, EMEA, and North America, specializing in implementing data-driven strategies to enhance institutional sales and marketing operations in asset management, capital markets, and investment banking.

Previous Work Experience

Bob joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, he was a managing director at Asas Capital, a global asset management firm specializing in emerging market equities, real estate investment, and private equity. While in this role, he managed the strategic rationalization of the product portfolio and developed data-driven campaigns targeting the institutional investor market. Before Asas Capital, he served as managing director of Al Mal Capital’s equity brokerage operations, initiating the emerging market brokerage’s agency partnerships with companies such as JP Morgan Chase, Credit Suisse, and Morgan Stanley. Bob has also held senior roles at Salomon Smith Barney, Credit Suisse First Boston, and Naeem Global Asset Management.

Education

Bob received an MBA from the American Graduate School of International Management (Thunderbird) and a BA from the University of Richmond.