Skip to main content
Photo of Boris Evelson

Boris Evelson

Vice President, Principal Analyst

Boris serves application development and delivery professionals. He is a leading expert in insights-driven business (IDB) capabilities. Boris delivers strategic guidance, helping enterprises define IDB strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building IDB strategies and roadmaps, including a holistic look at people, process, data, and technology components. Boris also continues to explore emerging trends such as infusion of AI capabilities into IDB technologies and how advanced IDB capabilities are a key part of modern adaptive enterprises.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Boris serves application development and delivery professionals. He is a leading expert in insights-driven business (IDB) capabilities. Boris delivers strategic guidance, helping enterprises define IDB strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building IDB strategies and roadmaps, including a holistic look at people, process, data, and technology components. Boris also continues to explore emerging trends such as infusion of AI capabilities into IDB technologies and how advanced IDB capabilities are a key part of modern adaptive enterprises.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Boris Evelson's Most Recent Research

Research

Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

Advanced Level: People Practices For Insights-Driven Businesses
February 26th, 2021 | Boris Evelson, Cinny Little

Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses...

11 min read
Research

The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

Intermediate Level: Technology Practices For Insights-Driven Businesses
February 17th, 2021 | Boris Evelson

Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to...

18 min read
Research

The Forrester Wave™: Digital Decisioning Platforms, Q4 2020

The 13 Providers That Matter Most And How They Stack Up
December 8th, 2020 | Mike Gualtieri, Boris Evelson

In our 22-criterion evaluation of digital decisioning platform (DDP) providers, we identified the 13 most significant ones — ACTICO, CRIF, Decisions, Experian...

18 min read
Research

Now Tech: Digital Decisioning Platforms, Q3 2020

Forrester's Overview Of 24 Digital Decisioning Platforms Providers
August 25th, 2020 | Mike Gualtieri, Boris Evelson

Digital decisioning platforms (DDPs) streamline and govern digital decision logic authoring, analytics, and execution, so you don't have to fight an uphill...

5 min read
Research

More Options, More Confusion — The Paradox Of Intelligent Document Extraction

Eleven Criteria Will Help You Navigate Through The Fog
August 24th, 2020 | Craig Le Clair, Boris Evelson

Intelligent document extraction platform (IDEP) use case opportunities are heating up. Early solutions offered a high level of automation but a low level...

15 min read