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Brandon Verblow

Forecast Analyst

Brandon is a forecast analyst within Forrester's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an associate director at UBS Investment Research, covering the engineering and construction sector. There, he spearheaded model improvements, cowrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.S. in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon is a forecast analyst within Forrester's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an associate director at UBS Investment Research, covering the engineering and construction sector. There, he spearheaded model improvements, cowrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.S. in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow's Most Recent Research

Research

2021 Podcast Advertising Forecast, US (COVID-19 Update)

Podcast Advertising Growth Slowed During The Pandemic, But Robust Growth Will Return As The Economy Rebounds
June 4th, 2021 | Brandon Verblow

Spending on podcast advertising in the US will rise from $758 million in 2020 to $2.4 billion in 2025 at a compound annual growth rate (CAGR) of 26%. Given...

8 min read
Research

Programmatic Advertising Spend Key Trends

Forrester Survey Reveals Programmatic Advertising Spend Is Evolving Across Multiple Formats, Device Types, And Buying Models
January 25th, 2021 | Brandon Verblow

Programmatic buying has become increasingly dominant in recent years, growing its share of US digital advertising spend from 36% in 2014 to 64% in 2019...

6 min read
Research

Q3 2020 Digital Marketing Tracker, Global

ForecastView Digital Marketing Tracker Provides Global Online Advertising Revenue For 14 Companies And Four Advertising Channels
January 12th, 2021 | Brandon Verblow , Sanjeev Kumar

Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally...

9 min read
Research

2020 Advertising Forecast, Europe (COVID-19 Update)

ForecastView Europe Advertising Forecast, 2020 To 2025 (COVID-19 Update) Models The Impact Of COVID-19 On Spend In Five Countries
November 2nd, 2020 | Brandon Verblow

In the Forrester report "2020 Advertising Forecast, US (COVID-19 Update)," we forecast the impact of COVID-19 on advertising spend in the US. This follow-on...

8 min read
Research

Consumer Goods Companies Spend More On Digital Marketing

The COVID-19 Pandemic Hastens Trends That Were Already In Motion

For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior...

2 min read