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Christine Polewarczyk

VP, Research Director

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Christine is a VP, research director in marketing executive services, specializing in content strategy and operations. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Christine helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.

Previous Work Experience

Christine joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she ran global marketing campaigns and field marketing at SDL Language, where she transformed a traditional marketing organization into a high-performing lead-generation machine. Christine has worked full time and as a consultant for a variety of organizations ranging from startups to large enterprises, including Alfresco Software, Cisco, Iron Mountain, Manhattan Associates, PTC, Salesforce, SAP, and TechTarget. Her areas of expertise include digital marketing, web strategy, content strategy, localization, SEO, lead generation, publishing, and content management.

Christine is a VP, research director in marketing executive services, specializing in content strategy and operations. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Christine helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.

Previous Work Experience

Christine joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she ran global marketing campaigns and field marketing at SDL Language, where she transformed a traditional marketing organization into a high-performing lead-generation machine. Christine has worked full time and as a consultant for a variety of organizations ranging from startups to large enterprises, including Alfresco Software, Cisco, Iron Mountain, Manhattan Associates, PTC, Salesforce, SAP, and TechTarget. Her areas of expertise include digital marketing, web strategy, content strategy, localization, SEO, lead generation, publishing, and content management.