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Cinny Little

Principal Analyst

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Cinny serves customer insights professionals, covering the skills and ways of working required to build a culture of data activation. She helps market research/consumer intelligence, digital analytics, customer analytics, market and competitive intelligence, and business analyst pros drive more value from their work. She researches data storytelling; insights and analytics strategy; organizational design; process; roles and talent development; and vendor evaluation.

Previous Work Experience

Cinny is a digital expert with 20 years of experience in the combination of insights-based strategy development and project execution, customer experience, and analytics. With both B2B and B2C experience on the client and service provider sides, she has led global firms' digital transformation agendas in product management and program management, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a BA from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny serves customer insights professionals, covering the skills and ways of working required to build a culture of data activation. She helps market research/consumer intelligence, digital analytics, customer analytics, market and competitive intelligence, and business analyst pros drive more value from their work. She researches data storytelling; insights and analytics strategy; organizational design; process; roles and talent development; and vendor evaluation.

Previous Work Experience

Cinny is a digital expert with 20 years of experience in the combination of insights-based strategy development and project execution, customer experience, and analytics. With both B2B and B2C experience on the client and service provider sides, she has led global firms' digital transformation agendas in product management and program management, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a BA from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little's Most Recent Research

Research

Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

Intermediate Level: People Practices For Insights-Driven Businesses
February 26th, 2021 | Cinny Little

Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights...

12 min read
Research

Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

Advanced Level: People Practices For Insights-Driven Businesses
February 26th, 2021 | Boris Evelson, Cinny Little

Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses...

11 min read
Research

Measure Your Digital Intelligence Maturity

Assessment: The Digital Intelligence Playbook
November 2nd, 2020 | Cinny Little, James McCormick

Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth...

6 min read
Research

Optimize Customer Experience With A Digital Intelligence Roadmap

Roadmap: The Digital Intelligence Playbook
October 27th, 2020 | Cinny Little, James McCormick

Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take...

6 min read
Research

How The Insights Center Of Excellence Powers Adaptive Enterprises: Learn From Five Leaders

Advanced Level: Process Practices For Insights-Driven Businesses
September 25th, 2020 | Cinny Little

Customer insights (CI) pros continue to struggle with driving more actions from data and insights. This report demonstrates how the insights center of...

18 min read