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Collin Colburn

Senior Analyst

Collin is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.

Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV.

Previous Work Experience

Prior to becoming an analyst, Collin spent several years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports and client projects in the fields of digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to joining Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a BA in economics from The Catholic University of America.

Collin is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.

Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV.

Previous Work Experience

Prior to becoming an analyst, Collin spent several years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports and client projects in the fields of digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to joining Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a BA in economics from The Catholic University of America.

Collin Colburn's Most Recent Research

Research

Research Overview: Marketing, CX And Design, And Digital Transformation Services

A Guide To Forrester's Marketing, CX, And Digital Transformation Services Research
March 3rd, 2021 | Collin Colburn

Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this...

14 min read
Research

The ROI Of SEO

Build The Business Case For A Holistic SEO Program
November 19th, 2020 | Collin Colburn, Casey Sirotnak

SEO is necessary for any company with a website; it's critical to driving traffic, leads, and revenue. This report helps B2C marketing professionals make...

7 min read
Research

The State Of Podcast Advertising: Engaging, But Still Emerging

Unique Challenges Hinder The Growing Podcast Ad Market
September 16th, 2020 | Collin Colburn, Sarah Dawson

Podcasts are not new, but the podcast advertising market is maturing at an astonishing rate. B2C marketers, advertisers, and publishers should read this...

10 min read
Research

Build A Podcast To Engage Your Customers

How To Know If A Branded Podcast Is Right For You, And Where To Start
September 16th, 2020 | Collin Colburn, Sarah Dawson

Podcasts have existed as a form of media for nearly 20 years, but only now are they emerging as a marketing vehicle for companies to deliver content to...

9 min read
Research

The Forrester Wave™: SEO Platforms, Q3 2020

The Seven Providers That Matter Most And How They Stack Up
September 9th, 2020 | Collin Colburn

In our 28-criterion evaluation of SEO platform providers, we identified the seven most significant ones — Botify, Conductor, Moz, Searchmetrics, SEMrush...

13 min read