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Dara Schulenberg

Principal Analyst

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Dara is a seasoned channel professional with 20 years of agency and supplier-side practitioner experience building and optimizing global channel marketing programs for B2B companies in technology, professional services, healthcare, and advanced manufacturing. With strong digital and business intelligence expertise, she is skilled at integrating channel data sources to align partners with buyers and drive attributable channel impact.

Previous Work Experience

Dara joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she led global channel marketing programs for a leading networking supplier, with responsibility for demand marketing activities from the supplier to, through, and for partners. In her agency consulting roles, Dara developed award-winning digital partner marketing strategies for clients including Avnet, Arrow, NetApp, Oracle, Cisco, HPE, Polycom, Chicago Pneumatic, Haas Automation, Republic Services, and LifeLock.

Dara's channel acumen spans demand creation, product launch management, partner enablement strategies, channel incentive program development, and channel communications in companies of all sizes — from startups to enterprise organizations. She is passionate about partner experience and a champion for voice-of-the-partner initiatives.

Dara is a seasoned channel professional with 20 years of agency and supplier-side practitioner experience building and optimizing global channel marketing programs for B2B companies in technology, professional services, healthcare, and advanced manufacturing. With strong digital and business intelligence expertise, she is skilled at integrating channel data sources to align partners with buyers and drive attributable channel impact.

Previous Work Experience

Dara joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she led global channel marketing programs for a leading networking supplier, with responsibility for demand marketing activities from the supplier to, through, and for partners. In her agency consulting roles, Dara developed award-winning digital partner marketing strategies for clients including Avnet, Arrow, NetApp, Oracle, Cisco, HPE, Polycom, Chicago Pneumatic, Haas Automation, Republic Services, and LifeLock.

Dara's channel acumen spans demand creation, product launch management, partner enablement strategies, channel incentive program development, and channel communications in companies of all sizes — from startups to enterprise organizations. She is passionate about partner experience and a champion for voice-of-the-partner initiatives.