Skip to main content
Photo of Fatemeh Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst

Find Fatemeh on:

Fatemeh serves CMOs with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh serves CMOs with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Most Recent Research

Research

Everyone Benefits When Data Ethics And Diversity, Equity, And Inclusion (DEI) Converge

May 20th, 2021 | Fatemeh Khatibloo , Nick Monroe

Data ethics and diversity, equity, and inclusion (DEI) are increasingly critical issues for organizations. In research conducted for our Forrester Wave™...

9 min read
Research

The Rise Of Anti-Surveillance Capitalism

The Apparel, Cosmetics, And Technology Shaping Surveillance Resistance And Why It's Time For CISOs To Adopt Them
March 31st, 2021 | Jeff Pollard , Fatemeh Khatibloo , Heidi Shey

Security and risk pros need to weigh surveillance capitalism as a risk to their enterprise. This report will explain how data collected, synthesized, and...

12 min read
Research

The New Privacy: It's All About Context

Vision: The Customer Trust And Privacy Playbook
February 26th, 2021 | Fatemeh Khatibloo

In the age of internet-connected devices, with cameras everywhere and sensors in our most private spaces, privacy is essential for earning and maintaining...

16 min read
Research

The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

The Eight Providers That Matter Most And How They Stack Up
February 8th, 2021 | Fatemeh Khatibloo , Nick Monroe

In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon...

12 min read
Research

Understand Your Customers To Build Trust: Forrester's 2020 Consumer Privacy Segmentation

Landscape: The Customer Trust And Privacy Playbook
February 5th, 2021 | Fatemeh Khatibloo , Stephanie Liu

As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes...

8 min read

Upcoming Events

Forum: Data Strategy & Insights 2021

November 18th, 2021 - November 19th, 2021
Austin & Live Virtual Experience
View all upcoming events