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George Lawrie

Vice President, Principal Analyst

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Most Recent Research

Research

Digitize Your Supply Chain For Smart Manufacturing, Smart Utilities, And Smart Customer Experience

How To Build A Smart Supply Network That Anticipates, Senses, And Responds To Continual Change
April 27th, 2021 | George Lawrie

Some business leaders have drawn the wrong conclusion from COVID-19 supply chain disruption. They maintain that you cannot anticipate events but only respond...

3 min read
Research

The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

The Seven Providers That Matter Most And How They Stack Up
March 4th, 2021 | George Lawrie

In our 32-criterion evaluation of product lifecycle management (PLM) for discrete manufacturers, we identified the seven most significant ones — Aras...

10 min read
Research

Rethink Supply Chain Risk And Strategy In An Uncertain World

Strategic Plan: The Governance, Risk, And Compliance Playbook
February 3rd, 2021 | Alla Valente, George Lawrie

Continuously improving customer experience (CX) is critical for your enterprise. But the quality of CX depends on your supply chain's resilience in the...

19 min read
Research

Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

Forrester's Overview Of 16 Product Lifecycle Management Solution Providers
February 2nd, 2021 | George Lawrie

You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products...

4 min read
Research

Now Tech: Warehouse Management Systems, Q1 2021

Forrester's Overview Of 19 Warehouse Management Systems
January 27th, 2021 | George Lawrie

For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply...

4 min read