Skip to main content
Photo of Jacob Morgan

Jacob Morgan

Senior Analyst

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan's Most Recent Research

Research

How To Succeed With Marketplace Business Models In Financial Services

Hint: Build A Collaborative Business Model Strategy
April 12th, 2021 | Jacob Morgan

The financial services industry is already responding to platform-driven change, of which the marketplace approach is the most likely winner. This report...

12 min read
Research

The Forrester New Wave™: Open Banking Intermediaries, Q1 2021

The Nine Providers That Matter Most And How They Stack Up
March 17th, 2021 | Jacob Morgan

In Forrester's evaluation of the emerging market for open banking intermediaries, we identified the nine most significant providers in the category — Bud...

11 min read
Research

Use Cases To Monetize Open Finance

Use Forrester's Guide To Build An Open Finance Monetization Strategy
February 16th, 2021 | Jacob Morgan

Financial services execs have more go-to-market options available than ever before for their firm's products and services — thanks to open banking and...

12 min read
Research

How To Monetize Open Finance And Platform Business Models

Business Case: The Digital Banking Strategy Playbook
January 14th, 2021 | Jacob Morgan

Financial services executives have more go-to-market options available than ever before for their firm's products and services — thanks to open banking...

21 min read
Research

Use Innovation To Reshape The B2B Payment Experience In Europe

Make Payments A Strategic Opportunity
November 13th, 2020 | Meng Liu, Jacob Morgan

B2B payments are inefficient and require costly manual interventions. With the pandemic bringing cost to the fore, firms must make payments a top strategic...

13 min read