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Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams's Most Recent Research

Research

Model The ROI Of Enterprise Marketing Technology Investments

Business Case: The Enterprise Marketing Technology Playbook
November 20th, 2020 | Rusty Warner, Stephen Odell, Jennifer Adams

Enterprise marketing technology (martech) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report...

12 min read
Research

Security Outlook 2019: Modest Growth, But Some Sectors Will See Double-Digit Increases

ForecastView Document
June 18th, 2019 | Jennifer Adams

Hackers are creating new, more sophisticated malware daily. The shift of mission-critical data and applications to the cloud is changing the way companies...

5 min read
Research

Forrester Analytics: IAM Software Forecast, 2018 To 2023 (Global)

ForecastView Document

Identity and access management (IAM) software tools help digital businesses provide access to employees, partners, and customers without sacrificing security...

8 min read
Research

Forrester Analytics: Cloud Security Solutions Forecast, 2018 To 2023 (Global)

ForecastView Document
April 1st, 2019 | Jennifer Adams, Andras Cser

As software, infrastructure, and platforms shift to the cloud, a new breed of security services continues to emerge and grow to address the security requirements...

4 min read
Research

Forrester Analytics: Private Cloud Solutions Forecast, 2018 To 2023 (Global)

ForecastView Document
February 26th, 2019 | Jennifer Adams, Lauren Nelson

While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud...

5 min read