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Jennifer Ross

VP, Sr Research Director

Jennifer is a seasoned marketing executive with 20 years of experience in creating and executing marketing strategies for B2B companies in a variety of industries. She is a results-oriented strategist who employs integrated, multichannel inbound and outbound marketing campaigns to generate demand, increase brand identity and awareness, and drive business growth. Jennifer’s expertise includes team building and leadership for global teams, demand creation, marketing strategy and planning, corporate communications, messaging, digital marketing, customer relationship management, event marketing, and website strategy and design.

Previous Work Experience

Jennifer joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Jennifer led the marketing organization at Alteryx, a business intelligence software company. Before that, Jennifer held the position of marketing integration executive at IBM following its acquisition of Telelogic, a worldwide leader in software development tools. Jennifer was vice president of marketing communications at Telelogic, where she was responsible for corporate marketing, worldwide field marketing, and demand creation as well as brand and event management. She led the integration of Telelogic’s worldwide marketing organization into IBM Rational Software, including the reallocation of resources and transfer of all marketing processes and systems, as well as establishing IBM-recognized best practices for future acquisitions. Post-acquisition, Jennifer led IBM Rational’s demand creation, brand, and event teams.

Jennifer has also held a variety of executive-level marketing leadership positions at both well-established and early-stage entrepreneurial companies, including JD Edwards, PeopleSoft, and Bombardier Aerospace.

Education

Jennifer received a BA from Central Connecticut State University.

Jennifer is a seasoned marketing executive with 20 years of experience in creating and executing marketing strategies for B2B companies in a variety of industries. She is a results-oriented strategist who employs integrated, multichannel inbound and outbound marketing campaigns to generate demand, increase brand identity and awareness, and drive business growth. Jennifer’s expertise includes team building and leadership for global teams, demand creation, marketing strategy and planning, corporate communications, messaging, digital marketing, customer relationship management, event marketing, and website strategy and design.

Previous Work Experience

Jennifer joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Jennifer led the marketing organization at Alteryx, a business intelligence software company. Before that, Jennifer held the position of marketing integration executive at IBM following its acquisition of Telelogic, a worldwide leader in software development tools. Jennifer was vice president of marketing communications at Telelogic, where she was responsible for corporate marketing, worldwide field marketing, and demand creation as well as brand and event management. She led the integration of Telelogic’s worldwide marketing organization into IBM Rational Software, including the reallocation of resources and transfer of all marketing processes and systems, as well as establishing IBM-recognized best practices for future acquisitions. Post-acquisition, Jennifer led IBM Rational’s demand creation, brand, and event teams.

Jennifer has also held a variety of executive-level marketing leadership positions at both well-established and early-stage entrepreneurial companies, including JD Edwards, PeopleSoft, and Bombardier Aerospace.

Education

Jennifer received a BA from Central Connecticut State University.