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Julie Ask

Vice President, Principal Analyst

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie Ask's Most Recent Research

Research

Guide To Improving Wellness With Mobile

Part Of The "Successful Health And Wellness Mobile Experiences" Series
June 17th, 2021 | Julie Ask

Consumers buy wearables, mobile app-based services, or subscriptions to help them to achieve their health or wellness objectives. However, too few services...

15 min read
Research

Use Mobile Notifications To Modify User Behavior In Wellness Apps

Part Of The "Successful Health And Wellness Mobile Experiences" Series
June 3rd, 2021 | Julie Ask

Health and wellness experiences can use mobile notifications to help consumers form new habits — but unlike other sectors, these services face unique challenges...

5 min read
Research

Wellness Outcomes Depend On Effective In-App Mechanics

Part Of The "Successful Health And Wellness Mobile Experiences" Series
May 25th, 2021 | Julie Ask

Consumers don't achieve successful health outcomes by simply using apps to track what they eat, getting on a scale every day, or tracking their steps...

4 min read
Research

The Tools That Matter: Demystifying Emerging Technologies

A modern technology strategy must have the customer at its core. However, the proliferation of new technologies can make it challenging to zero in on the...

12 min read
Research

Danger! Unchecked, Notifications Can Ruin Experiences

May 21st, 2021 | Julie Ask , Rob Koplowitz

Businesses should use the data "exhaust" from digital process automation (DPA) solutions to dramatically improve customer experiences, giving customers...

3 min read