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Laura Koetzle

VP, Group Director

Laura leads the research organization that serves infrastructure and operations (I&O) professionals, security and risk (S&R) professionals, and sourcing and vendor management professionals. Her team's research agenda encompasses designing, building, operating, securing, and sourcing the systems, technologies, and processes that firms need to win, serve, and retain customers.

Previous Work Experience

Previously at Forrester, Laura was the Global Council leader for Forrester's CIO Group and launched Forrester's Information & Knowledge Management Council. She has also served as research director for both the I&O and S&R research teams. As a security and risk analyst, Laura researched operating system security, security architecture, network security, and security incident response, and she served as the chairperson for Forrester's inaugural Security Forum event.

Prior to joining Forrester, Laura was a senior technologist at Razorfish, a New York consultancy, where she led teams of software developers responsible for e-commerce fulfillment systems, wireless content delivery applications, and real-time trading system interfaces for Fortune 500 clients. Before working at Razorfish, Laura built XML content management systems at PC World Communications in San Francisco. While living in Buenos Aires, Argentina, Laura worked as a translator.

Laura's work has enjoyed wide exposure in the media, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal. Laura has also appeared on CBC, CNN, CNBC, and Reuters Television, and she is a frequent speaker at national and international executive conferences.

Education

Laura holds a BA in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.

Laura leads the research organization that serves infrastructure and operations (I&O) professionals, security and risk (S&R) professionals, and sourcing and vendor management professionals. Her team's research agenda encompasses designing, building, operating, securing, and sourcing the systems, technologies, and processes that firms need to win, serve, and retain customers.

Previous Work Experience

Previously at Forrester, Laura was the Global Council leader for Forrester's CIO Group and launched Forrester's Information & Knowledge Management Council. She has also served as research director for both the I&O and S&R research teams. As a security and risk analyst, Laura researched operating system security, security architecture, network security, and security incident response, and she served as the chairperson for Forrester's inaugural Security Forum event.

Prior to joining Forrester, Laura was a senior technologist at Razorfish, a New York consultancy, where she led teams of software developers responsible for e-commerce fulfillment systems, wireless content delivery applications, and real-time trading system interfaces for Fortune 500 clients. Before working at Razorfish, Laura built XML content management systems at PC World Communications in San Francisco. While living in Buenos Aires, Argentina, Laura worked as a translator.

Laura's work has enjoyed wide exposure in the media, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal. Laura has also appeared on CBC, CNN, CNBC, and Reuters Television, and she is a frequent speaker at national and international executive conferences.

Education

Laura holds a BA in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.

Laura Koetzle's Most Recent Research

Research

Now Tech: Digital Intelligence Technologies, Q2 2021

Tools And Technology: The Digital Intelligence Playbook
June 4th, 2021 | James McCormick , Laura Koetzle

Digital intelligence (DI) solutions allow firms to collect, integrate, and manage digital customer interaction data; process and analyze data to generate...

7 min read
Research

The Roadmap For Delivering Customer-Obsessed IT Transformation

The Strategy Report In The IT Transformation Playbook
February 4th, 2021 | Matthew Guarini , Laura Koetzle , Sharyn Leaver

To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need...

11 min read
Research

Secure Your Customers And Protect Your Brand

Executive Overview: The Cybersecurity And Privacy Playbook
January 5th, 2021 | Merritt Maxim , Laura Koetzle

Today, CIOs and CTOs are transforming the foundations of their business using a range of technologies. A successful digital transformation must be accompanied...

5 min read
Research

The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity...

15 min read
Research

Autonomous Vehicles Will Reshape The Global Economy

Six Transformative Ripple Effects Of Autonomous Transport
July 20th, 2017 | Laura Koetzle , Carlton Doty

Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers...

22 min read