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Liz Herbert

VP, Principal Analyst

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Most Recent Research

Research

The Forrester Wave™: Salesforce Consulting Partners In Asia Pacific, Q2 2021

The 14 Providers That Matter Most And How They Stack Up
June 15th, 2021 | Sam Higgins , Liz Herbert

In our 23-criterion evaluation of Salesforce consulting providers in Asia Pacific (APAC), we identified the 14 most significant ones — Accenture, Capgemini...

20 min read
Research

The Forrester Wave™: Salesforce Consulting Partners, Q2 2021

The 13 Providers That Matter Most And How They Stack Up
June 10th, 2021 | Liz Herbert

In our 23-criterion evaluation of Salesforce consulting providers, we identified the 13 most significant ones — Accenture, Capgemini, Cognizant, Deloitte...

17 min read
Research

Now Tech: Digital Operations Planning And Analytics, Q1 2021

Forrester's Overview Of 22 Digital Operations Planning And Analytics Providers
March 26th, 2021 | Liz Herbert

You can use digital operations planning and analytics solutions to get better insight about past business performance, to model the impact of potential...

6 min read
Research

Forrester's Software And SaaS Contract Review Checklist

Identify And Fix Common Problems In Cloud And On-Premises Software Agreements
March 4th, 2021 | Duncan Jones , Liz Herbert

Software-as-a-service (SaaS) contracts contain many traps for the unwary. Established software companies haven't fully updated their on-premises contracts...

6 min read
Research

Follow The Money: DOP Planning And Analytics Redefines Enterprise Performance Management

A New Generation Of Solutions Harnesses AI, Modeling, And Visualization To Drive Growth In The Post-COVID-19 Era
March 1st, 2021 | Liz Herbert

Future fit businesses need modern, adaptive, purpose-built planning and analytics applications that cut across the business. While enterprise performance...

8 min read