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Martha Bennett

VP, Principal Analyst

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Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. She also provides best practice guidance on how to assess and introduce new and emerging technologies. Martha provides in-depth coverage of blockchain technology and digital assets, as well as analytics and artificial intelligence at a strategic level. She has also started a new research stream, looking at types of non-IT innovation that are necessary to get the most out of new and emerging technologies.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became a research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an MA in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. She also provides best practice guidance on how to assess and introduce new and emerging technologies. Martha provides in-depth coverage of blockchain technology and digital assets, as well as analytics and artificial intelligence at a strategic level. She has also started a new research stream, looking at types of non-IT innovation that are necessary to get the most out of new and emerging technologies.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became a research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an MA in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Most Recent Research

Research

Europe Leads In Its Focus On Ethics And Trustworthy Artificial Intelligence But Struggles To Scale Innovative Startups

No, European Firms Don't Lag Far Behind In AI Adoption
June 8th, 2021 | Martha Bennett

There's a lot of talk about Europe being "behind" in AI. The reality is more nuanced: While European firms lag somewhat behind in AI adoption, their attitudes...

8 min read
Research

Invent The Future With Asset Tokenization

Tokenization Offers Tactical And Strategic Benefits, And Banks Must Prepare
February 18th, 2021 | Martha Bennett , Jost Hoppermann

Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business...

11 min read
Research

The Top Emerging Technologies In Banking In 2021

What's Hot And What's Worth Watching In 2021
January 28th, 2021 | Jost Hoppermann , Martha Bennett

Forrester interviewed more than 25 banking business and technology decision-makers as well as vendor representatives in the banking technology space to...

3 min read
Research

Predictions 2020 Europe: Mid-Year, Post-Initial-Pandemic Update

As Europe Reopens In Stages Post-COVID-19, We Reassess Our 2020 Predictions
August 18th, 2020 | Martha Bennett , Dan Bieler , Paul Ferron

We published our predictions for Europe 2020 on November 4, 2019 — before even the earliest whispers of the pandemic. In this report, we've revisited our...

4 min read
Research

COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives

Long-Term Success Depends On Tight Integration With An Organization's Processes, Systems, And Digital Strategy
August 17th, 2020 | Martha Bennett

Distributed ledger technology (DLT), aka blockchain, remains a nascent technology. And in times of crisis and financial constraint, spending on emerging...

6 min read