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Mavis Liew

Principal Analyst

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Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia Pacific and around the world. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.

Previous Work Experience

Mavis joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Mavis held regional APAC and global marketing leadership roles at companies such as PeopleSoft, EMC, and SunGard. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.

Education

Mavis graduated from Monash University in Australia with a Master of Marketing degree.

Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia Pacific and around the world. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.

Previous Work Experience

Mavis joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Mavis held regional APAC and global marketing leadership roles at companies such as PeopleSoft, EMC, and SunGard. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age.

Education

Mavis graduated from Monash University in Australia with a Master of Marketing degree.

Upcoming Events

Forum: B2B Summit APAC

September 14th, 2021 - September 15th, 2021
Singapore & Live Virtual Experience
View all upcoming events