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Meredith Cain

Researcher

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Meredith is a researcher serving B2B marketing and sales professionals. Her research helps sales and marketing leaders serve their B2B consumers with the most effective and coordinated tools, data, content, and processes to optimize their lifetime value.

Previous Work Experience

Prior to her current role, Meredith was a senior research associate on the digital business strategy team. She contributed to the team’s research on eCommerce, personalization, omnichannel, consumer shopping behavior, and technology trends in the retail space.

Before joining Forrester, Meredith was on consumer marketing account teams at MSLGROUP. She worked with the agency’s clients to develop and execute holistic communications campaigns across traditional and digital channels.

Education

Meredith holds a BA in communications with a minor in consumer psychology from the University of Pennsylvania.

Meredith is a researcher serving B2B marketing and sales professionals. Her research helps sales and marketing leaders serve their B2B consumers with the most effective and coordinated tools, data, content, and processes to optimize their lifetime value.

Previous Work Experience

Prior to her current role, Meredith was a senior research associate on the digital business strategy team. She contributed to the team’s research on eCommerce, personalization, omnichannel, consumer shopping behavior, and technology trends in the retail space.

Before joining Forrester, Meredith was on consumer marketing account teams at MSLGROUP. She worked with the agency’s clients to develop and execute holistic communications campaigns across traditional and digital channels.

Education

Meredith holds a BA in communications with a minor in consumer psychology from the University of Pennsylvania.

Meredith Cain's Most Recent Research

Research

The State Of Digitized Selling

Stop Testing The Waters And Get Immersed
April 5th, 2021 | Mary Shea , Meredith Cain

Today's B2B marketing and sales leaders face a mounting predicament: ensuring that their sellers meet and exceed sales targets while fulfilling the expectations...

12 min read
Research

The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

The 14 Providers That Matter Most And How They Stack Up
March 8th, 2021 | Laura Ramos , Meredith Cain

In our 28-criterion evaluation of B2B marketing events management solution providers, we identified the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD...

21 min read
Research

Now Tech: B2B Online Event Technologies, Q3 2020

Forrester's Overview Of 38 B2B Online Event Technology Providers
August 26th, 2020 | Laura Ramos , Nick Barber , Meredith Cain

You can use B2B online event technologies to interact with attendees remotely at scale, create novel digital experiences to engage buyers, and accelerate...

5 min read
Research

Forrester Infographic: The State Of Better And Best Practices In B2B Marketing

Landscape: The B2B Marketing Playbook
July 28th, 2020 | Lori Wizdo , Meredith Cain

Marketers at high-growth B2B companies demonstrate similar strategies and tactics that set them apart from their peers at companies with average or subpar...

1 min read
Research

Messaging In The Time Of COVID-19

Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive
June 16th, 2020 | Laura Ramos , Meredith Cain

Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully...

11 min read