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Meta Karagianni

VP, Research Director

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Meta is a dynamic international marketing and strategy professional bringing more than 12 years of experience to the Marketing Executive Services team. Based in London, she has expertise that spans a broad range of areas including marketing strategy and planning, organizational design, marketing measurement, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and sales support.

Previous Work Experience

Meta joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she spent six years with the marketing leadership council (MLC) — a membership within the Corporate Executive Board (CEB) — advising chief marketing officers/marketing directors and their teams in EMEA across B2B and B2C markets. In this role, Meta had P&L (statement of profit and loss) responsibility for the MLC in EMEA, led the executive advisor team, and delivered sales enablement and acceleration initiatives that drove customer retention and new business.

Prior to CEB, Meta led the strategic marketing team in LexisNexis UK, where she was responsible for planning, pricing, market and competitive intelligence, mergers and acquisitions, and the execution of strategic projects. Meta first came to the UK with Gartner, spending three years as a marketing and strategy consultant before becoming chief of staff for the Gartner CEO in EMEA and operations director for Gartner Executive Programs EMEA.

Education

Meta holds an MBA from the University of Strathclyde in Glasgow, Scotland, and a BA in information technology from Athens University of Economics and Business in Athens, Greece.

Meta is a dynamic international marketing and strategy professional bringing more than 12 years of experience to the Marketing Executive Services team. Based in London, she has expertise that spans a broad range of areas including marketing strategy and planning, organizational design, marketing measurement, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and sales support.

Previous Work Experience

Meta joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she spent six years with the marketing leadership council (MLC) — a membership within the Corporate Executive Board (CEB) — advising chief marketing officers/marketing directors and their teams in EMEA across B2B and B2C markets. In this role, Meta had P&L (statement of profit and loss) responsibility for the MLC in EMEA, led the executive advisor team, and delivered sales enablement and acceleration initiatives that drove customer retention and new business.

Prior to CEB, Meta led the strategic marketing team in LexisNexis UK, where she was responsible for planning, pricing, market and competitive intelligence, mergers and acquisitions, and the execution of strategic projects. Meta first came to the UK with Gartner, spending three years as a marketing and strategy consultant before becoming chief of staff for the Gartner CEO in EMEA and operations director for Gartner Executive Programs EMEA.

Education

Meta holds an MBA from the University of Strathclyde in Glasgow, Scotland, and a BA in information technology from Athens University of Economics and Business in Athens, Greece.

Upcoming Events

Forum: B2B Summit APAC

September 14th, 2021 - September 15th, 2021
Singapore & Live Virtual Experience

Forum: B2B Summit EMEA

September 28th, 2021 - September 29th, 2021
Live Virtual Experience
View all upcoming events