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Michael Barnes

VP, Research Director

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In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Most Recent Research

Research

COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

How To Harness Digital Momentum During And After The Pandemic
February 25th, 2021 | Michael Barnes

The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations...

11 min read
Research

Center Your COVID-19 Business Recovery Planning Around Employee Understanding

Build Empathy And Trust To Effectively Address Employee Concerns And Challenges

With COVID-19 restrictions easing, organizations are accelerating plans to reopen facilities and reengage customers physically as well as virtually. While...

12 min read
Research

How Australian Employees Feel About COVID-19: A PandemicEX Survey

Understand Your Employees To Help Guide Them Through Uncertainty

In the face of the ongoing COVID-19 pandemic, business managers and leaders need to support their employees with a thoughtful, empathetic approach. Forrester's...

6 min read
Research

The Forrester Wave™: Digital Experience Agencies In Asia Pacific, Q4 2019

The 14 Providers That Matter Most And How They Stack Up
December 5th, 2019 | Frederic Giron , Michael Barnes

In our 24-criterion evaluation of digital experience (DX) agencies in Asia Pacific (AP), we identified the 14 most significant ones — Accenture, Deloitte...

19 min read
Research

The Forrester Wave™: Salesforce Implementation Partners In Asia Pacific, Q2 2019

The 10 Providers That Matter Most And How They Stack Up
June 24th, 2019 | Frederic Giron , Michael Barnes

In our 23-criterion evaluation of Salesforce implementation partners in Asia Pacific, we identified the 10 most significant ones — Accenture, Capgemini...

15 min read