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Michael O'Grady

Principal Forecast Analyst

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Most Recent Research

Research

2021 Online Retail Forecast, Western Europe

COVID-19 Is Accelerating Online Penetration Across Many Categories
June 15th, 2021 | Michael O'Grady

Western European e-commerce saw record 31% growth in 2020 as the pandemic forced nonessential retail stores to periodically close. The most developed markets...

6 min read
Research

2021 Smartphone And Tablet Online Retail Forecast, US

ForecastView US Smartphone And Tablet Online Retail Forecast, 2020 To 2024, Models The Impact Of COVID-19 On Mobile Commerce For Retail And Travel

Forrester expects US mobile commerce to grow at an annualized rate of 14.4% over the next five years to 2024. COVID-19 has had a profound impact on the...

6 min read
Research

2021 Online Marketplace Tracker, Global

ForecastView Global Online Marketplace Tracker, 2015 To 2022, Models The B2C Share By Country For 22 Of The Largest Marketplaces
March 19th, 2021 | Michael O'Grady , Sanjeev Kumar

In 2020, two-thirds of B2C online retail spending will come from online marketplaces. The ForecastView Online Global Marketplace Tracker, 2015 To 2022...

10 min read
Research

European Tech Market Outlook By Country For 2020 To 2021

Modest Recoveries In 2021 After 2020 Pandemic Recessions

The COVID-19 pandemic has damaged European economies and tech markets, as it has elsewhere in the world. European countries did bring infection and death...

27 min read
Research

2021 Smartphone And Tablet Online Retail Forecast, Europe

ForecastView Europe Smartphone And Tablet Online Retail Forecast, 2020 To 2024, Models Smartphone And Tablet Online Sales Growth In Europe-5
March 3rd, 2021 | Satish Meena , Michael O'Grady

This update to the smartphone and tablet online retail forecast for France, Germany, Italy, Spain, and the UK provides smartphone and tablet online sales...

6 min read