Skip to main content
Photo of Michelle Beeson

Michelle Beeson

Analyst

Find Michelle on:

Michelle is an analyst serving customer experience professionals. Her research focuses on omnichannel customer experience, digital trends, and digital commerce strategies for consumer-facing brands, including luxury. During her nine years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help them understand how digital technology and changing consumer behavior and expectations are impacting organizations and transforming business models. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week and Customer Experience Magazine.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries. After transitioning to an analyst role, she published research and advised clients on retail topics including omnichannel commerce and the future of the store. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK (now part of Ipsos Mori), developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior across industries. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (MA, Cantab.) from the University of Cambridge. She also holds an MRS Advanced Certificate in market and social research practice along with a PRINCE2 foundation certificate in project management.

Michelle is an analyst serving customer experience professionals. Her research focuses on omnichannel customer experience, digital trends, and digital commerce strategies for consumer-facing brands, including luxury. During her nine years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help them understand how digital technology and changing consumer behavior and expectations are impacting organizations and transforming business models. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week and Customer Experience Magazine.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries. After transitioning to an analyst role, she published research and advised clients on retail topics including omnichannel commerce and the future of the store. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK (now part of Ipsos Mori), developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior across industries. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (MA, Cantab.) from the University of Cambridge. She also holds an MRS Advanced Certificate in market and social research practice along with a PRINCE2 foundation certificate in project management.

Michelle Beeson's Most Recent Research

Research

Research Overview: Digital Commerce Strategies For Brands

A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
June 21st, 2021 | Michelle Beeson

Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and...

5 min read
Research

Research Overview: Must-Have Tech Solutions For All Brand Manufacturers

A Guide To Five Tech Solutions That All Brand Manufacturers Need
June 16th, 2021 | Michelle Beeson

Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses...

7 min read
Research

Brands: Gauge The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers
April 9th, 2021 | Michelle Beeson

Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer...

9 min read
Research

The State Of Alternative Payments Acceptance In UK Retail

An Evaluation Of 102 UK Retailers And Their Payment Options
March 12th, 2021 | Lily Varon , Michelle Beeson , Nicole Murgia

We reviewed 102 UK retailers across several categories to evaluate the current state of alternative payments acceptance. The evaluation covered 10 alternative...

1 min read
Research

Branded Manufacturers: Master Your Own Digital Destiny

Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
January 29th, 2021 | Michelle Beeson

Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital...

10 min read

Upcoming Events

Forum: CX EMEA

September 30th, 2021 - October 1st, 2021
London & Live Virtual Experience
View all upcoming events