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Monica Behncke

VP, Sirius Decisions Research

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Monica is a visionary B2B executive with a passion for marketing. She has more than 20 years of experience in global positions across marketing disciplines ranging from product marketing to field marketing. Monica excels at problem solving and has a keen eye for market trends. She was an early adopter of online marketing, eCommerce, mobile marketing, and marketing automation. With experience leading large and small teams, Monica has a wealth of organizational and operational know-how.

Previous Work Experience

Monica joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she held executive positions at AMD, IBM, and Cisco, where she was responsible for marketing strategy, demand generation campaigns, online marketing, channel enablement, sales enablement, and marketing operations, as well as field, product, solution, channel, and industry marketing. Monica also ran her own successful boutique consulting business specializing in marketing strategy development, where she worked with enterprise and startups in a variety of industries, including healthcare, finance, retail, high tech, and telecommunications. She started her career as a sales rep.

Education

Monica received a Bachelor of Commerce degree from McMaster University in Canada.

Monica is a visionary B2B executive with a passion for marketing. She has more than 20 years of experience in global positions across marketing disciplines ranging from product marketing to field marketing. Monica excels at problem solving and has a keen eye for market trends. She was an early adopter of online marketing, eCommerce, mobile marketing, and marketing automation. With experience leading large and small teams, Monica has a wealth of organizational and operational know-how.

Previous Work Experience

Monica joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she held executive positions at AMD, IBM, and Cisco, where she was responsible for marketing strategy, demand generation campaigns, online marketing, channel enablement, sales enablement, and marketing operations, as well as field, product, solution, channel, and industry marketing. Monica also ran her own successful boutique consulting business specializing in marketing strategy development, where she worked with enterprise and startups in a variety of industries, including healthcare, finance, retail, high tech, and telecommunications. She started her career as a sales rep.

Education

Monica received a Bachelor of Commerce degree from McMaster University in Canada.