Skip to main content
Photo of Nancy Maluso

Nancy Maluso

VP, Principal Analyst

Find Nancy on:

Nancy infuses her work with a passion for improving sales productivity honed during her 25 years of practitioner experience with organizations such as NCR, Avaya, and Sonus. Her diverse background includes leadership roles in sales enablement, sales, marketing, product management, and entrepreneurial ventures.

Previous Work Experience

Nancy joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she helped clients target, nurture, and hire top talent. In addition, she has worked as an executive coach with business leaders to optimize their personal ability to be successful. As the general manager and business unit leader of communication applications at Sonus Networks, she drove the development of new offerings to enable companies to leverage IP technology for cloud-based communications. Nancy honed her core marketing skills as the VP of unified communications marketing at Avaya, working closely with corporate marketing and product management to drive revenue through the introduction of new solutions.

Previously at Avaya, Nancy was instrumental in driving sales productivity through the creation of the global sales enablement function. In this role, she was responsible for sales training; sales launch management; sales communications (sales portal, sales newsletter, competitive response); and sales content management, including the creation of cross-portfolio solution selling and thought leadership messaging. She managed the worldwide briefing centers and a hosted technical demonstration platform, where she drove a shift from product-centric to “day in the life” based demonstrations.

Earlier in her career, Nancy sold over $500M in technical and service-oriented solutions. In her years at NCR, Nancy held roles in sales, industry marketing, services readiness, and customer service.

Education

Nancy is committed to lifelong learning and holds an MBA from The Wharton School and a BS in computer science and mathematics from the University of Dayton and is certified as an executive coach.

Nancy infuses her work with a passion for improving sales productivity honed during her 25 years of practitioner experience with organizations such as NCR, Avaya, and Sonus. Her diverse background includes leadership roles in sales enablement, sales, marketing, product management, and entrepreneurial ventures.

Previous Work Experience

Nancy joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she helped clients target, nurture, and hire top talent. In addition, she has worked as an executive coach with business leaders to optimize their personal ability to be successful. As the general manager and business unit leader of communication applications at Sonus Networks, she drove the development of new offerings to enable companies to leverage IP technology for cloud-based communications. Nancy honed her core marketing skills as the VP of unified communications marketing at Avaya, working closely with corporate marketing and product management to drive revenue through the introduction of new solutions.

Previously at Avaya, Nancy was instrumental in driving sales productivity through the creation of the global sales enablement function. In this role, she was responsible for sales training; sales launch management; sales communications (sales portal, sales newsletter, competitive response); and sales content management, including the creation of cross-portfolio solution selling and thought leadership messaging. She managed the worldwide briefing centers and a hosted technical demonstration platform, where she drove a shift from product-centric to “day in the life” based demonstrations.

Earlier in her career, Nancy sold over $500M in technical and service-oriented solutions. In her years at NCR, Nancy held roles in sales, industry marketing, services readiness, and customer service.

Education

Nancy is committed to lifelong learning and holds an MBA from The Wharton School and a BS in computer science and mathematics from the University of Dayton and is certified as an executive coach.

Nancy Maluso's Most Recent Research

Research

The Future Of Sales

The Five P's Of Sales That Will Power Success In The Future
May 3rd, 2021 | Nancy Maluso , Phil Harrell

Socioeconomic shifts, new buying habits, and technological advancements are changing the way sellers engage with B2B buyers, which will accelerate with...

13 min read

Upcoming Events

Forum: B2B Summit EMEA

September 28th, 2021 - September 29th, 2021
London & Live Virtual Experience
View all upcoming events