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Nick Barber

Senior Analyst

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Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Previous Work Experience

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture.

Education

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Previous Work Experience

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture.

Education

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Most Recent Research

Research

Now Tech: Digital Asset Management For Customer Experience, Q2 2021

Forrester's Overview Of 36 Digital Asset Management Providers
May 27th, 2021 | Nick Barber

Digital asset management (DAM) is the core of your content experience. DAM can reduce content creation costs, increase operational efficiency, and improve...

6 min read
Research

The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

The 15 Providers That Matter Most And How They Stack Up
February 22nd, 2021 | Nick Barber

In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic...

20 min read
Research

Analytics And Automation Anchor A Future Fit Experience Architecture

Vision: The Digital Experience Delivery Playbook
February 12th, 2021 | Nick Barber , Allen Bonde

Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies...

11 min read
Research

Assess Your Digital Experience Delivery Maturity

Assessment: The Digital Experience Delivery Playbook
December 31st, 2020 | Nick Barber , Joe Cicman

Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives...

6 min read
Research

Scale Your Content Creation With 3D Modeling

Technological Advances And Consumer Content Demands Push 3D Models From The Car Ad Periphery To The Marketing Mainstream
December 8th, 2020 | Ryan Skinner , Nick Barber

Brands are struggling to keep up with the demand for content due to budget limitations and pandemic-related challenges. Here we explore the anatomy of...

11 min read