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Nigel Fenwick

Vice President, Principal Analyst

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Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in product and business innovation, digital business, and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, business strategy, product innovation, digital experience, customer experience, IT transformation, and marketing. His latest research examines the relationship between products, technology, customer value, and the innovation needed to drive revenue growth through technology-powered products.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Cutting his teeth as a business consultant, Nigel joined the executive board of Reebok UK, where he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK. At the same time, Nigel pioneered offshore software development with an embryonic Infosys. From the UK, Nigel moved to Reebok International in the USA, taking on global responsibility for IT marketing and services. After Reebok, Nigel moved into marketing and business development at Radius Retail/Transatlantic Software, overseeing an innovative retail merchandising, supply chain, and business intelligence solution. Nigel also launched an e-commerce research startup and an IoT vehicle telematics solutions business.

After joining Forrester as general manager and practice leader of Forrester's Leadership Boards business in 2006, he led the product team to achieve to over 300% growth in three years. Nigel is based in Cambridge, Massachusetts and holds UK and US citizenships.

Education

Nigel holds a first degree with honors in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in product and business innovation, digital business, and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, business strategy, product innovation, digital experience, customer experience, IT transformation, and marketing. His latest research examines the relationship between products, technology, customer value, and the innovation needed to drive revenue growth through technology-powered products.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Cutting his teeth as a business consultant, Nigel joined the executive board of Reebok UK, where he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK. At the same time, Nigel pioneered offshore software development with an embryonic Infosys. From the UK, Nigel moved to Reebok International in the USA, taking on global responsibility for IT marketing and services. After Reebok, Nigel moved into marketing and business development at Radius Retail/Transatlantic Software, overseeing an innovative retail merchandising, supply chain, and business intelligence solution. Nigel also launched an e-commerce research startup and an IoT vehicle telematics solutions business.

After joining Forrester as general manager and practice leader of Forrester's Leadership Boards business in 2006, he led the product team to achieve to over 300% growth in three years. Nigel is based in Cambridge, Massachusetts and holds UK and US citizenships.

Education

Nigel holds a first degree with honors in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick's Most Recent Research

Research

New Tech: Digital Product Management Tools And Tech, Q2 2021

Forrester's Landscape Overview Of 48 Providers
April 12th, 2021 | Nigel Fenwick , Caleb Ewald

Product managers demand a robust set of technologies to coordinate products and gather insights from customers. Thankfully, emerging tools and technologies...

7 min read
Research

How To Build Great Digital Products

A Digital Product Management Series Report
March 9th, 2021 | Nigel Fenwick

Tomorrow's revenue will increasingly depend on how well your company manages new digital products. To succeed, your organization needs a robust digital...

16 min read
Research

Digital Rewrites The Rules Of Business

Vision: The Digital Business Playbook
December 24th, 2020 | Nigel Fenwick , Ted Schadler , Caleb Ewald

The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper...

16 min read
Research

The Forrester Wave™: Digital Business Transformation Services, Q4 2020

The 10 Providers That Matter Most And How They Stack Up
November 17th, 2020 | Nigel Fenwick

In our 30-criterion evaluation of digital business transformation services providers, we identified the 10 most significant ones — Accenture, Boston Consulting...

18 min read
Research

From People To Products: Services Firms Offer More Software Than You Think

Business Process Accelerators Help Digitize Business Operations
August 20th, 2020 | Nigel Fenwick

Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these...

12 min read