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Pascal Matzke

Vice President, Research Director

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke's Most Recent Research

Research

Gauge Your Digital Business Maturity

The Assessment Report In The Digital Business Playbook
February 19th, 2021 | Ted Schadler , Pascal Matzke , Martin Gill

Digital business transformation is a journey, not a destination. This report guides digital business leaders through Forrester's digital business maturity...

6 min read
Research

Research Overview: Adaptive Strategies

A CIO's Guide To Leveraging Adaptive Strategies To Win In Times Of Constant Change
April 23rd, 2020 | Pascal Matzke , Patrick Carroll

To win in times of constant change and uncertainty, tech leaders need to deploy adaptive strategies. Organizations following an adaptive approach are outpacing...

8 min read
Research

Top Research For CIOs: The Future Of Work

November 20th, 2019 | Pascal Matzke , Patrick Carroll

The future of work is a hot topic within organizations today because it shines a light on the impact of automation, enables firms to better plan and prepare...

8 min read
Research

Predictions 2020: Europe

Europe Will Deliver Regulatory Leadership Amid Uncertainty
November 4th, 2019 | Martha Bennett , Dan Bieler , Thomas Husson

In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China...

4 min read
Research

Top Research For CIOs: Tech-Driven Innovation

Learn How To Shift To A New Technology-Driven Innovation Paradigm
June 26th, 2019 | Pascal Matzke

A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing...

7 min read