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Peter Wannemacher

Principal Analyst

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Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Most Recent Research

Research

What You Need To Thrive In Autonomous Finance

Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP
April 12th, 2021 | Peter Wannemacher

Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools...

11 min read
Research

Fintech Funding Roundup, Q4 2020

Investors Reduce Risk As The COVID-19-Induced Downturn Continues
February 10th, 2021 | Peter Wannemacher , Aurelie L'Hostis

Fintech isn't just a hip portmanteau anymore. It's a category of startups and fast-growing companies that has disrupted markets and incumbent firms around...

9 min read
Research

Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)
February 8th, 2021 | Peter Wannemacher

Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand...

5 min read
Research

Build A Dynamic Digital Banking Roadmap

Roadmap: The Digital Banking Strategy Playbook
January 22nd, 2021 | Peter Wannemacher

Digital business leaders at banks must have both a vision of the future and a strategic plan for getting there. But moving from vision to action is never...

15 min read
Research

The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020

Benchmarks: The Digital Banking Strategy Playbook

Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking...

8 min read