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Reineke Reitsma

VP, Analytics Ins & Eur Strat

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Reineke serves customer insights professionals and leads a team that helps these professionals understand how technology developments influence the market insight industry, and how to adapt research agendas, research methodologies, and team structure accordingly to stay successful and relevant. In addition, she leads a team responsible for data innovation at Forrester. This team tests and evaluates alternative data sources and research methodologies, and it looks at new ways of visualizing data.

Reineke has spoken at numerous Forrester events, as well as market research and marketing conferences, such as Esomar Insights, Market Research in a Mobile World, The Dutch Marketing Association (NIMA) event, and IAB conferences. Her research has been cited in publications worldwide, including The New York Times, Washington Post, New Media Age, Stratégies, Research World, Research Magazine, and Vue.

Previous Work Experience

Prior to this position, Reineke spent six years at Forrester managing all quantitative research operations for Forrester in Europe and Asia, including the Consumer Technographics® and UK Internet User Monitor studies, and writing quantitative research about the effect of technology on consumer behavior. Before that she was an analyst at Forrester for four years, focusing primarily on retail and media topics.

Prior to Forrester, Reineke worked in a variety of market insights roles, both on vendor and client side. In her role at Intres, a retail organization in the Netherlands, she advised the board of directors on business expansions and supported senior management with strategic decisions. At Market Response, a market research company in the Netherlands, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like Akzo, British American Tobacco, Mars/Effem, and Sara Lee.

Education

Reineke is a graduate in social geography of the University of Groningen, Netherlands.

Reineke serves customer insights professionals and leads a team that helps these professionals understand how technology developments influence the market insight industry, and how to adapt research agendas, research methodologies, and team structure accordingly to stay successful and relevant. In addition, she leads a team responsible for data innovation at Forrester. This team tests and evaluates alternative data sources and research methodologies, and it looks at new ways of visualizing data.

Reineke has spoken at numerous Forrester events, as well as market research and marketing conferences, such as Esomar Insights, Market Research in a Mobile World, The Dutch Marketing Association (NIMA) event, and IAB conferences. Her research has been cited in publications worldwide, including The New York Times, Washington Post, New Media Age, Stratégies, Research World, Research Magazine, and Vue.

Previous Work Experience

Prior to this position, Reineke spent six years at Forrester managing all quantitative research operations for Forrester in Europe and Asia, including the Consumer Technographics® and UK Internet User Monitor studies, and writing quantitative research about the effect of technology on consumer behavior. Before that she was an analyst at Forrester for four years, focusing primarily on retail and media topics.

Prior to Forrester, Reineke worked in a variety of market insights roles, both on vendor and client side. In her role at Intres, a retail organization in the Netherlands, she advised the board of directors on business expansions and supported senior management with strategic decisions. At Market Response, a market research company in the Netherlands, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like Akzo, British American Tobacco, Mars/Effem, and Sara Lee.

Education

Reineke is a graduate in social geography of the University of Groningen, Netherlands.

Reineke Reitsma's Most Recent Research

Research

2020 Online Retail Forecast, Europe-5 (COVID-19 Update)

ForecastView European Online Retail Forecast, 2020 To 2024, Models The Impact Of COVID-19 On France, Germany, Italy, Spain, And The UK
September 9th, 2020 | Michael O'Grady , Reineke Reitsma

Forrester has updated its retail forecasts for France, Germany, Italy, Spain, and the UK. Our scenario model shows that global retail sales will contract...

6 min read
Research

ForecastView: Parcel Forecast, 2018 To 2019 (Global)

ForecastView Document
April 1st, 2020 | Michael O'Grady , Reineke Reitsma

eCommerce will drive parcel volume growth by 66% over the next five years. This report uses the ForecastView: Parcel Forecast, 2018 To 2019 (Global) to...

7 min read
Research

Forrester Analytics: Online Beauty Forecast, 2019 To 2024 (Global)

ForecastView Document
June 3rd, 2019 | Michael O'Grady , Reineke Reitsma

By 2024, 25% of the global personal care market will be online, up from 13% in 2018; 41% of global beauty and cosmetics sales will come from Asia Pacific...

2 min read
Research

The Metropolitan Indian Consumer Tech Stack

Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
November 9th, 2018 | James McQuivey , Reineke Reitsma

Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology...

6 min read
Research

The Metropolitan Chinese Consumer Tech Stack

Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
October 11th, 2018 | James McQuivey , Reineke Reitsma

Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology...

6 min read