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Rob Koplowitz

VP, Principal Analyst

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Most Recent Research

Research

Danger! Unchecked, Notifications Can Ruin Experiences

May 21st, 2021 | Julie Ask , Rob Koplowitz

Businesses should use the data "exhaust" from digital process automation (DPA) solutions to dramatically improve customer experiences, giving customers...

3 min read
Research

The Forrester Wave™: Low-Code Development Platforms For Professional Developers, Q2 2021

The 14 Providers That Matter Most And How They Stack Up
May 11th, 2021 | John Bratincevic , Rob Koplowitz

In our 27-criterion evaluation of providers of low-code development platforms for professional developers, we identified the 14 most significant ones ...

21 min read
Research

Business Resilience As A Competitive Advantage

Resilient firms dynamically react to a sudden event or crisis regardless of whether they had foreseen it as being a risk. These firms understand the specifics...

11 min read
Research

Improve Customer Experiences With Proactive Notifications

Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers
March 17th, 2021 | Julie Ask , Rob Koplowitz

Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a...

6 min read
Research

Business Resiliency Is The Bulwark To A World Defined By Systemic Risk And Chaos

Resiliency Ensures Continuity And The Ability To Pivot To New Opportunities During A Crisis
February 8th, 2021 | Amy DeMartine , Alla Valente , Naveen Chhabra

In times of crisis or sudden risk events, business resiliency practices ensure the uninterrupted delivery of customer products and services, keep employees...

22 min read