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Sanjeev Kumar

Forecast Analyst

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Sanjeev is a forecast analyst on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population, the Forrester Readiness Index, and e-commerce and digital marketing forecasts for emerging markets.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Sanjeev is a forecast analyst on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population, the Forrester Readiness Index, and e-commerce and digital marketing forecasts for emerging markets.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Sanjeev Kumar's Most Recent Research

Research

2021 Smartphone And Tablet Online Retail Forecast, US

ForecastView US Smartphone And Tablet Online Retail Forecast, 2020 To 2024, Models The Impact Of COVID-19 On Mobile Commerce For Retail And Travel

Forrester expects US mobile commerce to grow at an annualized rate of 14.4% over the next five years to 2024. COVID-19 has had a profound impact on the...

6 min read
Research

2021 Online Marketplace Tracker, Global

ForecastView Global Online Marketplace Tracker, 2015 To 2022, Models The B2C Share By Country For 22 Of The Largest Marketplaces
March 19th, 2021 | Michael O'Grady , Sanjeev Kumar

In 2020, two-thirds of B2C online retail spending will come from online marketplaces. The ForecastView Online Global Marketplace Tracker, 2015 To 2022...

10 min read
Research

Q3 2020 Digital Marketing Tracker, Global

ForecastView Digital Marketing Tracker Provides Global Online Advertising Revenue For 14 Companies And Four Advertising Channels
January 12th, 2021 | Brandon Verblow , Sanjeev Kumar

Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally...

9 min read
Research

2020 Advertising Forecast, China (COVID-19 Update)

ForecastView China Advertising Forecast, 2020 To 2025 (COVID-19 Update) Models The Impact Of COVID-19 On Key Advertising Channels
November 4th, 2020 | Sanjeev Kumar

In the Forrester report "2020 Advertising Forecast, US (COVID-19 Update)," we forecast the impact of COVID-19 on advertising spend in the US. This follow-on...

6 min read
Research

2020 Online Retail Forecast, North America (COVID-19 Update)

ForecastView COVID-19 Retail Scenario Planner, July 2020, Models The Five-Year Impact Of COVID-19 On The US And Canada
September 15th, 2020 | Viraj D'Costa , Michael O'Grady , Sanjeev Kumar

Forrester has updated its global retail forecasts to model the possible impact of COVID-19. North American retail sales will contract by 2.5% in 2020...

5 min read