Scott Compton | Forrester
Scott Compton
Senior Analyst
About Scott

Scott serves digital business strategy professionals. A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott’s research focuses on the strategies and technologies for stores and the grocery sector. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.